Who Is The Channel Of Clothing E-Commerce?
Without opening offline stores, outsourcing production and logistics to reduce costs. Through IT technology and the Internet, the upstream and downstream industry chains are linked up, information flow is used to direct partners, and inventory is distributed to partners so as to minimize their inventory. These means have a strong B2C clothing operation mode.
Network sales have abandoned the links of traditional channel sales, and can not avoid consumers' direct experience of products. It is not easy to contact directly with products, making consumers particularly sensitive to the work and quality of clothing. To ensure product quality is the key to maintain stable sales performance of direct selling enterprises. Under the support of strong traditional clothing industry, OLOMO occupies 100 mu of modern production base, world-class production line and has 20 years of professional clothing experience, and PPG's foundry production, there is no doubt that the quality of clothing is more secure.
Grafting the advantages of garment enterprises into e-commerce mode, and improving product line is a differentiated marketing tool sought by OLOMO. E-commerce is a new business mode characterized by modern knowledge economy, such as brand, trademark, reputation, technology, network and so on. The enterprise itself is responsible for brand and sales network. Most of its energy is devoted to product R & D and marketing, and the processing links are given to reputable partners. Because there is no shop, we call it "virtual operation". In fact, B2C is a combination of virtual and real. For example, OLOMO has invested a lot of energy in product research and development, raw materials, production and after-sale services, and has been able to win good reputation and trust from consumers in order to maintain sustained sales growth.
Nowadays, more and more enterprises are participating in online shopping or adopting virtual operation mode. The virtual management mode has become a trend in fashion industry. Faced with the change in the business mode of garment enterprises brought about by OLOMO, the experts pointed out that the pformation of traditional sales to network sales needs to be well prepared, so that consumers can enjoy price concessions brought about by cost reduction, ensure the safety of payment and delivery efficiency, and do after-sale work well, so as to realize the success brought by channel innovation.
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