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Luxury Brands Are Left Behind In The Cold Market.

2008/10/18 9:26:00 56

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"A world brand handbag with a price tag of 58 thousand can be sold in the morning for 3, with a price tag of 8900 yuan, the limited edition brand new dress is sold out of less than 20 sets a week."

Some luxury brand shopkeepers recalled their brilliant achievements last year, remembrance.

Now, under the backdrop of the global economic downturn, some luxury buyers are beginning to save unnecessary expenses, and Shenzhen luxury stores have felt the "cool air".

At the same time, the consumption of white-collar workers also has a "tight" plan, parity consumption should rise.

Luxury stores are in the cold.

Yesterday afternoon, the reporter came to gather a number of the world's top brand famous West Wu department store.

Two hours before a world-famous clothing brand store, there were very few customers who came to ask for it. The shop assistant reluctantly told reporters that the business was quite different recently, and many times the store was in a state of no one's interest.

Shopkeeper of a shop in Jin Guanghua square told reporters that sales of a world famous brand clothing store has been declining since June this year, down nearly 20% compared with the same period last year.

"Many of the former patrons are now patronizing, and they are buying less."

She said.

A security guard in the Mixc also confirmed to reporters that customers who had come to spend a lot less than a few months ago.

Two types of buyers are depressed.

Xi Kedong, director of marketing planning at Jin Guanghua Plaza, analyzed the two factors, such as the economic recession and high prices, which led to the low consumption desire of the two main groups of luxury goods, which led to a decline in sales of luxury goods.

One is the wealth of some of the rich classes. Because of the stock market downturn and the tightening of investment projects, wealth has shrunk, and the consumption of luxury goods is not as generous as before.

The other is some white-collar workers and young people with higher incomes. They feel a certain pressure on price rise. The rising cost of living compresses them to compress the luxury consumption plan. "After all, luxuries can not be eaten as food."

In the interview, reporters encountered Joe, who was "just browsing" in a famous clothing brand.

She said that she used to go to the brand store every month to buy a clothes that she saw early, and this year, she has tried to "go for a stroll."

She counted the accounts for reporters.

Working in a foreign company, her monthly income is about fifteen thousand. Since this year, the rent has been paid 500 yuan more than the previous month. Now the rent of the two rooms and one hall is 3000 yuan per month. The monthly expenses of meals, communications, pportation and so on also rise to about 3000 yuan, plus the monthly beauty and indefinite opening, and the rest is not enough to buy a PRADA handbag.

(Jia Xiao)