Canton Fair Faces Cyber Trading Challenges

Canton Fair faces cyber trading challenges

While the Canton Fair is constantly developing new vitality and vitality, journalists have discovered that the Canton Fair, which is famous for its traditional trading mode, is also challenged by the emerging trading mode.

Alibaba, the largest B2B website in China, openly competes for customers' resources at the gate of Canton Fair.

Due to the deterioration of external economic environment and rising costs, fast and low-cost Internet trade has shown advantages in many respects.

For the current Canton Fair, the price of a 3 * 3 m booth is 200 thousand yuan, and the online trade that can also achieve pnational pactions is only a few thousand dollars for Alibaba membership.

In order to compete for customers' resources, as early as the opening of the Canton Fair, Alibaba put all the advertisements on metro line two of the new Guangzhou guild hall to the Canton Fair. A large number of exhibitors will have to pay attention to these advertisements on the way to Pazhou guild hall.

Han Wei, head of Alibaba's public and customer communication department, said that from the current situation, these advertisements have achieved positive results.

Some exhibitors privately indicated that they would like to attend the Canton Fair mainly to know their customers, and when they have accumulated enough customer resources, they will choose online pactions, because that will save paction costs.

But for the status of the Canton Fair in the industry, all sides still fear three points.

Han Wei said that in the future, the offline exhibition will be integrated with the online platform.

Many traditional exhibition companies at home and abroad have already worked with Alibaba e-commerce platform to complement each other. I believe that in the future, the traditional exhibition will play an important role in the process of building the ecological chain of e-commerce industry.

People who participated in this Canton Fair told reporters that as early as two years ago, the company had begun an online trade attempt. So far, the company has already completed 10-15% pactions through the Internet.

However, this person also believes that such a fair will still have its specific significance. He also acknowledges that such a high-profile exhibition is a rare opportunity for the company to display its corporate image.

(Jia Xiao)

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