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How Can Enterprises Effectively Participate In The Exhibition?

2008/11/6 10:22:00 27

Organizers:

Clear positioning and active planning

Strong multinational companies are just established local small businesses. Exhibitions can provide equal market opportunities for them, so that they can talk face-to-face with many buyers and collect a lot of sales leads.

Participating in exhibitions is one of the best means to achieve marketing.

Lu Gaofeng, the responsible person of China (Shaoxing) International Textile Expo organizer, believes that exhibitors have two functions: explicit and implicit. The former is characterized by meeting new customers and signing orders, while the latter is acquiring product information and enhancing the visibility of enterprises. Therefore, enterprises should have a definite position before the exhibition and plan ahead.

For example, he said, compared to ordinary booths, special arrangement of booths can give people a bright spot. Therefore, powerful companies can attract more eyeballs by showing the characteristics and advantages of "personalized Exhibition".

At the same time, enterprises can expand their influence by advertising, arranging models to walk, and specializing in making handbags.

　　企業(yè)：

Focus on new products

Changzhou Zhong Ye Textile Co., Ltd. is a company engaged in corduroy, cotton and other products. Since its participation in last year's "spinning Expo", the company has not only improved its image very well, but also improved its market awareness. Many new customers have come to see the order after the meeting. These real exhibition results have satisfied the company's leaders.

It is understood that the company will continue to invest heavily in this year's "spinning Expo".

The company's relevant person in charge told reporters that a powerful company had better choose "special decoration" at the exhibition, because it can not only demonstrate the strength of the enterprise, enhance the image of the company, but also attract more attention, thereby increasing the chances of gaining customers' favor.

Because the exhibition is a great opportunity to introduce new products, enterprises can consciously focus on the products they want to promote at the exhibition, for example, they can highlight new products in their locations.

It is only the first step to win customer interest and interest. To promote sales is the ultimate goal. For this reason, enterprises must take every customer seriously. After the exhibition, we should follow up and understand the customers' contact ways and promote business cooperation on the basis of active and active contacts.

In Pakistan, a foreign investor has a embroidery factory in Shaoxing. He said that attending the exhibition is a good opportunity to understand the product information of the industry. Many enterprises will bring new products that represent new technologies and new trends to the exhibition. Therefore, if the enterprise collects these information consciously, it will gain some benefits in the future production and sales process.

　　采購(gòu)商：

Concerned about the quality and products of staff.

For exhibitors, attracting customers is actually attracting buyers. For this reason, the reporter also interviewed the Latin man from Yemen.

As the head of the foreign office, he has been responsible for finding suitable suppliers for the parent company for many years, and has participated in many exhibitions in China and abroad.

In his eyes, the reporter heard the voice of a buyer.

Radman believes that he will go around the exhibition first, so that he can have a good idea of the overall situation. At the same time, he will secretly take note of those interested booths and then get a detailed understanding.

The first factor that can make him moved is definitely products, especially those new products that represent popular trends.

Secondly, the booth with distinctive features will be more interesting, because there are many choices in the exhibition. If the enterprise is thinking about the exhibition, it shows that they are very interested.

He also told reporters that interest is only the first step. The second step of detailed discussion and contact is the most important. If the staff member of a company asks "three questions", the professional questions such as quotations and weight are often stuck. Unless he is particularly interested in products, he will definitely turn around and leave.

In addition, he believed that besides professional quality, he also attached importance to the attitude of the staff. If he met with a careless and careless worker, his impression of the enterprise would be greatly reduced.

At the same time, reporters interviewed experienced enterprises, according to their past experience, summed up several points that need attention. The staff members of the enterprise can add professional impressions to uniform dress, if there is a chest card should be worn; do not read newspapers, magazines, telephone or on the exhibition stand at the exhibition, it will appear very inconsistent with the environment and atmosphere of the exhibition; treat every visitor actively, call out the customer's name with the name card, try to remember the name of the potential customer, mention from time to time in the conversation, and set the phone into a static voice when talking with customers.