Textile And Apparel Industry Seeks Vitality In Crisis

Business news November 19th hearing, November 7th, the reporter walked into the collection of dozens of textile and garment production enterprises in Ningjin County Feng Jia Tai Development Zone, only a large number of enterprises have been closed, the factory area cold and sluggish, most enterprises have ceased production, workers leave.

Shijiazhuang Zhuo Da garment industrial park, Xinji Leather City, Rongcheng clothing production base......

Reporters all the way down to see that many textile and garment enterprises are suffering.

"At present, our textile industry, 2/3 enterprises are no longer making money or even losing money, only 1/3 enterprises are supporting, with profit margins only between 6% and 8%."

Xu Jianlin, deputy general manager of Ning Fang Group, admitted.

However, there are still some enterprises that stand tall and upright in the "severe winter". They use their own survival rules to convey an optimistic signal to the people -- "remaining" is king.

As long as we survive this "winter", "spring" will come.

Survive in "adjustment"

In November 10th, when we walked into Mingshi dyeing factory, the reporter saw everything from office building to production workshop orderly, and the closure of a dyeing factory nearby did not affect the mood of the employees.

Recently, however, more and more companies have been overwhelmed by the rapid changes in the production of equipment.

What is even more puzzling is that enterprises that have been roping the market with ironing, anti ultraviolet and other high grade fabrics have suddenly changed the "number of roads" and have undertaken more and more orders for large staple goods.

Prior to that, Mingshi dyeing factory has completely abandoned the low-end products because of its business strategy of "functional variety of roads and diversified fabrics".

In response, general manager Du Dehua was quite helpless: "now for enterprises, survival is the first!"

RMB appreciation, raw material prices, financial crisis...

Like most textile enterprises, the days of Mingshi are becoming more and more difficult.

Because more than 80% of fabric is exported, with the reduction of foreign orders, the sales volume of enterprises suddenly dropped.

However, in order to stabilize the workforce, the welfare benefits of the four hundred or five hundred employees have not dropped at all.

"This year, we have eaten all the profits in the past few years."

According to introducing, although the profit of higher end products is higher, the order has been shrinking this year. Now the high-end products have been badly eaten, and the enterprises will not be able to continue.

"We must adjust!"

Mingshi people make difficult choices.

At present, there are already 1/3's big road goods squeezed into the orders of Mingshi.

"To tell the truth, the production of these low-grade products can only be guaranteed at most, but because of the large quantity, it can maintain the normal operation of enterprises, and the workforce can be relatively stable."

"This is only an expedient measure.

As long as enterprises survive this "severe winter", our goal is to research and produce high value-added products, and focus on high-end market.

Du Dehua said with confidence.

[investigation notes] in order to survive, many textile and garment enterprises in our province have to go all the way to get rid of the low-grade products that have been discarded for many years. This kind of adjustment makes them miserable, but their confidence in structural adjustment has not been shaken.

They firmly believe that through this "winter", high-end products with high added value and high technology will still win the market for enterprises.

Walking on two legs

In November 11th, when the reporter came to Xinji leather business city, Tian Yingshen, vice chairman of the CMC and Geng Suqian, chairman of Jinghua Fur Clothing Co., Ltd. just returned from the Canton Fair.

Speaking of the exhibition, two people shook their heads repeatedly.

"A small number of merchants, the price pressure is low, can not do it!"

Geng Suqian said that the products of enterprises are mainly exported, but the Canton Fair has hardly received orders, only a few intentions.

From the return of the Canton Fair, Geng Su Qian had a new plan in mind, that is, to extend the short leg of "domestic trade" as soon as possible.

Reporters in Jinghua Fur Clothing Co., Ltd., because no work, most of the workers have been home for vacation, three or four hundred people's production workshop empty.

But there are still some employees in the design and development plan for domestic trade.

In fact, at the beginning of the founding of Jinghua company, it did the domestic market and had its own clothing brand "Yi Sha Sha", but later the main battlefield was pferred to Russia, Europe and the United States and other foreign markets, and gradually abandoned the domestic trade.

"Now we have to regain our domestic market and walk on two legs to minimize risk."

The past October to November is the peak season for leather production in Xinji. But just after October this year, 80% of the enterprises have been closed down.

In the face of the severe situation of 30% to 40% reduction in foreign orders and sales, what will Xinji's leather products depend on for export in the 90% place?

"Like Jinghua company, more and more enterprises are choosing to walk on two legs."

Tian Yingshen told reporters that some larger enterprises have begun to pfer to the domestic trade, and have made OEM for more than 20 famous brands, such as nine herdmen and Li Lang, and some powerful enterprises have begun to make their own clothing brands.

It is understood that in order to help enterprises develop the domestic market, the relevant departments of Xinji Municipality actively support capable enterprises to take part in the Beijing clothing exhibition next March. On the one hand, we should speed up the construction of a 100 thousand square meter leather commodity city to stimulate the domestic consumer market.