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Chinese Clothing That Flows Upstream Is A Blessing In Disguise.

2008/11/20 11:52:00 29

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But yesterday, everything was thriving, and the economic situation was advancing all the way. Did the Chinese banquet really disperse?

Ningbo, a port city dominated by an export-oriented economy, is also facing such torture.

Taking the Ningbo Clothing Fair as a research sample, we found that the gap does exist. Some people are lifting heavy weights in front of the pressure. Some people are overwhelmed with pressure. Different expressions have made the twelfth year Ningbo Expo a mixture of worthwhile colors.

Now, it seems that the core of the problem lies in the business and the risk. Who can first curb who and who can lead the nose.

We find that in the uncertain era, the more plain philosophy, the more hidden vitality is, that is, to prepare for the rainy day, to seek for the future afterwards, to exert the genetic power of oneself, to make up for the possible hidden malformations, and to defeat or redeem ourselves.

The twelfth Ningbo international costumes fair, which lasted for four days, came to a close at the Ningbo International Convention and Exhibition Center.

In line with the goal of "upgrading the industrial chain and integrating into globalization", this exhibition will take the cooperation, paction, exchange and publication of the garment industry as an integrated platform. The four day exhibition will provide a solid platform for the sale and brand image display of the enterprise.

It is reported that SMEs in Ningbo, Hangzhou, South of Jiangsu and other places account for about 70% of the total number of exhibitors.

At the same time, in order to reduce the intermediate links, the online Ningbo Ningbo fair was launched to help SMEs to get orders at zero cost.

In addition, during the Ningbo clothing Expo, 11 major events were held successfully, including the international garment industry (Ningbo) Roundtable Conference, Hebei Baoding textile and garment industry promotion conference, 2008 Korean fashion textile Ningbo line, 09/10 autumn and winter textile fashion trends in China.

Statistics show that this Expo attracted 58 countries and regions from the United States, South Korea, Japan, Australia and other countries, and more than 9200 buyers and businessmen from home and abroad, as well as more than 100 important trade groups in 26 provinces (autonomous regions) of the whole country visited and discussed more than 7 million visitors.

Observe 1

Who knows how bad fortune is?

"All of us say that there is a lot of sadness in the macroeconomic situation. You asked me if I felt the pressure. So far, there is really no word" pressure "in my dictionary.

Wang Huazu, general manager of STEVE&VIVIAN, a low-key brand in Ningbo Fashion Fair, said nothing but "high key" when he chatted with reporters.

When I said this, STEVE&VIVIAN's booth was holding a brand show. The exterior walls of the entire booth were blended into a coffee hue. By contrast, the entrance was narrow and secretive, with the mysterious meaning of "winding paths".

The costumes are displayed on the circular display stand, and the models walk around the periphery of the exhibition platform, drawing a flowing concentric circle shape. The people are intertwined with the clothes, and the air is flowing with elegant French love songs. Several foreigners are sitting on the observation platform in twos and threes, carrying coffee and a pleasing sense of satisfaction.

Wang Huazu excitedly told reporters: "in the morning, the leaders of the China clothing association also visited our booth. Their comments on us were" refreshing ". These four words are exactly what STEVE&VIVIAN wants to hear as a" new face ".

It is understood that STEVE&VIVIAN is from the hands of Ningbo Sheng Sheng group, which is jointly invested by Ningbo Sheng Sheng and Italy. The Italy side focuses on product design and product planning. AI Sheng is responsible for the expansion of domestic product marketing channels and about 70% of the product production. The initial investment in brand operation is 4 million euros, and the time for entering the Chinese market is less than two years. At present, there are 18 outlets in mainland China.

"Ai Sheng is a foreign trade enterprise, which can be unscathed under the background of macroeconomic downturn. It is benefiting from its diversified foreign trade structure."

Wang Huazu said, "at present, we have the ability to skip middlemen and direct trade cooperation with foreign strong brands, and the level of foreign trade profits can remain around 18%-22%."

It is precisely because of the financial backing of the foreign trade sector that STEVE&VIVIAN can be born with the "golden key". Wang Huazu, a professional designer of clothing design, has shown absolute confidence in the battle of AI Sheng in the domestic market. "Although foreign trade and domestic sales business follow completely different rules of the game, we believe that STEVE&VIVIAN can quickly open the situation with precise positioning, international design details and meticulous marketing management."

The situation really looks smooth.

According to Wang Huazu, Ningbo Garment Fair, AI Sheng and Italy merchants have reached a cooperation intention, the first phase of the two sides will sign a $3 million production script src=>