Browser'S Perception Of Internet Philosophy In Life And Death

At its most brilliant moment, it has a 90% share of the browser market and a market value of US $8 billion.

However, Microsoft soon released IE browser, and three years later, IE browser share exceeded Netscape.

Netscape began to decline until the recent death.

Why did it die?

Microsoft's introduction of bundled windows's IE is powerful, but Netscape is afraid of the strong Microsoft, and it appears in the form of the weak, and then the lawsuit.

Even if the lawsuit wins, Netscape loses momentum and puts himself in the position of a victim, so that he will become a victim.

If you focus your attention on what you do not want, you will get what you do not want.

After the US online acquisition of the net, Netscape's team estimated that it would be more reluctant to fight with Microsoft.

And the big booth on AOL is not willing to spend a lot of time in Netscape, so the death of Netscape is inevitable.

One hundred percent the acquisition of a Internet Co is very dangerous, because once that is done, this is likely to happen.

1, the original responsible person has become a migrant worker, and his mind has changed from passive to passive.

2, the original team may be quickly disbanded, and then secretly led by the original leader to make a new project from the new convergence.

It is said that seventy percent of the mergers and acquisitions ended in failure, and I think the proportion of the Internet industry will be even higher.

Over the years, Internet Co mergers and acquisitions at home and abroad are all the result.

Two, reanalysis the success of Baidu and roaming browser.

Roaming browser uses IE as kernel, but why can it be so successful?

It tells us a very real Internet philosophy: user experience innovation is more important than technological innovation.

Baidu is successful. Baidu's success does not mean that Baidu technology is successful. Many friends who have seen Baidu's previous search engine source code say that Baidu's technology is really bad, and it is too far from its original imagination.

Baidu's technology is really bad, but Baidu has always been able to make the outside feel that its technology is very strong, which is the success of Baidu's user experience and the success of marketing.

Baidu acquired hao123, which can explain this philosophy of Internet, user experience is really more important than technology.

Because users like you, not because of your skill, but your real benefits to users.

Three, continue to analyze the success of Firefox.

Ningzhi mountain has tigers, and goes to Hushan line.

First of all, we should admire the courage of Firefox. Then we will analyze and understand the success of Firefox.

A and open source make Firefox strong.

The success of Firefox is largely due to its open source strategy, which makes it more powerful because open source has attracted countless technological talents worldwide to help them improve and become free.

From this point of view, we can realize an Internet philosophy: open source can make low cost fast and powerful!

Firefox is a successful example. Mysql, which has just been bought by SUN for 1 billion dollars, is also a case.

B, business model is very important:

Although Firefox is open source, Firefox has always been making money. Of course, his money making strategy is different from Netscape browser.

The decline of Netscape is partly due to the reasons for previous analysis, and the other is its charging strategy.

Free is not a business mode, but free is the best marketing mode.

Using free strategy to attract countless people to spread word of mouth for you, and then make profits with reasonable means, this is a brilliant way to make money in the Internet industry.

Firefox's business model: browsers bring huge traffic to search engines, and then get the advertising revenue from the search engine is the main revenue.

C, learning gugui is also very important:

Firefox is not only distributing money from Google, but also making use of the competitive relationship among the Internet giants to make Google spend a lot of money on promoting it globally.

This is a very clever act, with the wind of Su Qin in the spring and Autumn period and the Warring States period.

Su Qin relies on the relations between countries, and is skillful in becoming the Prime Minister of the six countries. Su Qin and Zhang Yi are all disciples of guguzi, so it is very useful to study gugui Zi in the rivers and lakes of the Internet.

The network is both rivers and lakes. There are naturally gangsters in the rivers and lakes. Naturally, there is competition among the gangs, and the competitive relationship between the various rivers and lakes can be used. You can also become Wei Xiaobao in the Internet.

Four, the final analysis of Microsoft is about to release IE8 Beta1

The rise of Google has made Microsoft unhappy. The rise of Firefox and Microsoft are more uncomfortable. It is not easy to get a good result. If you want to gain status in the Internet field, you will not be able to rely solely on the strength. So Microsoft has just released IE7.0, and now IE8.0 is on the inside. This kind of diligence is worth learning.

Microsoft's IE8.0 has not yet seen, do not know how much innovation, Internet industry, diligence is very important, innovation is more important, innovation is not only technological innovation, but more importantly, marketing and user experience innovation.