Upgrading Local Characteristics And Advancing Jiangdu To The East Shoe City

Embarking on industry research and developing overall support

In order to comprehensively enhance the product quality and quality of local characteristic industries and enhance regional market competitiveness, since last year, the Jiangdu quality and Technical Supervision Bureau of Jiangsu province has planned to build a national first class shoe production base and a comprehensive wholesale market in Jiangdu in accordance with the "11th Five-Year" period proposed by the Jiangdu municipal government. It will strive to build an industrial development plan for the footwear capital of eastern China, and conduct in-depth research on the shoe industry with a history of 100 years of production.

"We strive to build a shoe-making enterprise with an annual output of 5 million pairs or even 10 million pairs of shoes, and 10 or more shoe making enterprises with an annual output of millions of pairs of shoes through the promotion of two to three years in Jiangdu City.

At the same time, two famous brand products, 5 national inspection free products, 5 Jiangsu famous brand products and 10 Yangzhou famous brand products have been produced, and Jiangdu has become the center of Jiangsu footwear industry's production, trading, storage and pportation, exhibition, information, R & D, training and quality inspection, so as to realize the standardization, scale and branding development of Jiangdu footwear industry.

A few days ago, Peng Jinshan, director of Jiangsu Jiangdu quality and Technical Supervision Bureau, said with confidence when interviewed by reporters.

Obvious industrial advantages

It is reported that the footwear industry as a local characteristic industry and pillar industry in Jiangdu sprouted in the early years of the Republic of China. It started from the hand-made leather slippers in the Qing Dynasty. It originated in the early 60s of the last century. The first batch of technical workers from Jiangdu to Shanghai in the early 90s was in the middle of the last century.

In 1995, with the completion and operation of the Suzhong Trade City, the footwear industry in Jiangdu achieved a leap development for the first time.

By the end of 1996, there were 906 shoemaking enterprises in the city, and at that time there was a saying that "one of every 15 people in China wore Jiangdu shoes".

By the late 90s of last century, due to the long-term production and sale of Shanghai enterprises, with the rise of the footwear industry in Wenzhou, Fujian, Guangdong and other places, the Shanghai market was squeezed, and the Jiangdu footwear industry, which was accustomed to processing, was unable to adapt to the pformation of roles, and the lack of leading enterprises and loud brands had once been in the doldrums.

After entering the twenty-first Century, Jiangdu vigorously implemented the strategy of quality development and brand development, thus making the footwear industry enter the two development.

In recent years, the footwear industry in Jiangdu, relying on the Sino Soviet trading center, has become a major distributing center for leather and footwear production and operation in Jiangsu province.

Peng Jinshan said that there are more than 1500 supporting and manufacturing enterprises in Jiangdu, with an annual output value of 4 billion yuan.

Shoemaking enterprises are also developing towards scale.

Among them, there are 3~4 enterprises that produce more than 1 million pairs of leather shoes each year, and more than 20 enterprises produce more than 500 thousand pairs of leather shoes each year, and more than 30 enterprises produce more than 300 thousand pairs of leather shoes annually.

At present, the footwear industry in Jiangdu has formed 3 obvious development advantages: first, there are many shoemaking talents.

After years of development, Jiangdu has already owned a number of senior craftsmen and senior technicians in footwear design and manufacture, and some large enterprises have also established good cooperative relations with R & D institutions. Shoemaking technology has developed from traditional production to modern production, especially in the design and manufacture of women's shoes.

Two, the development of the industry tends to be standardized.

In 2004, Jiangdu Leather Association was established to strengthen the organization and coordination of the industry. Nearly 200 large enterprises joined the association to offer suggestions for the development of the industry.

Three, the brand effect is gradually emerging.

At present, there are 3 products exempt from inspection in Jiangdu shoemaking enterprises, 3 famous brand products in Jiangsu and 6 famous brand products in Yangzhou. In addition, 19 products produced by the Chinese Leather Association have been awarded the real leather logo.

Outstanding development problems

Peng Jinshan said that although the footwear industry in Jiangdu has become a dominant industry with potential development, the development of Jiangdu footwear industry is becoming more and more serious in the face of fierce competition at home and abroad. There are three main problems:

First, there are not enough scale enterprises.

At present, although there are a number of strong scale shoemaking enterprises and brands in Jiangdu, such as Kaysen, Dali Lao, Liang Fei, Su Qi, and eight weird ones, the small and medium-sized enterprises still have a large proportion in the development of the post shop mode, and the equipment level and technology are not high. The products are mainly medium and low grade, and the brand development consciousness is not strong.

Two, most enterprises need to intensify technological innovation.

It is necessary to pform the traditional industry with advanced equipment and technology, to improve the mechanization of production, to change the production status based on hand and to improve the production efficiency and quality.

Three, the challenge of new standards is getting higher and higher.

In 2005, on the basis of the original industry standards, China increased the requirements for banned azo dyes, pentachlorophenol, formaldehyde and other human sensitized or harmful substances.

These new projects need to be equipped with high-level talents and sophisticated equipment, and put forward higher requirements for the testing ability of shoemaking enterprises.

At present, most of the shoemaking enterprises in Jiangdu are unable to carry out self inspection of product quality and implement effective monitoring because of technology, equipment, personnel and other reasons, which easily lead to unstable product quality and affect the development of enterprises and even the whole industry.

Four forces boost

In the face of the current situation of shoe industry coexisting with joy and sorrow, Jiangdu municipal Party committee and municipal government have begun to act positively.

On the one hand, they put the footwear industry in Jiangdu into the local "11th Five-Year" development plan. On the other hand, they set up a specialized organization composed of a deputy mayor and led by the quality and Technical Supervision Bureau, which is responsible for the development planning and specific implementation of the footwear industry in Jiangdu.

At the same time, Jiangdu City has formed a large number of scale advantages of enterprises to enhance the awareness of the industry is growing.

They actively strive to create brand-name products and national inspection free products, and increase publicity and promotion efforts by participating in exhibitions, organizing industrial forums, etc., such as the invitation of industry experts and high-level seminars by the Golden Shoe Industry Co., Ltd.

Peng Jinshan said, next step, Jiangdu quality and Technical Supervision Bureau will strengthen the training efforts from 4 aspects according to the investigation of the local footwear industry development, and enhance the competitiveness, influence and reputation of Jiangdu shoes.

First of all, do quality articles.

According to the present situation of shoemaking enterprises, we should carry out classified management to help them improve their standardization, measurement, quality inspection and quality assurance system, and improve their quality management level.

At the same time, we should give full play to the advantages of technical inspection of quality and technical supervision, and help enterprises with no ability to inspect themselves to check the entry of raw materials, parts and products, and improve the quality level of shoemaking industry.

Second, strengthen brand guidance.

We should actively guide qualified enterprises to make plans for local famous brands and Chinese famous brands, and to serve them well and enhance their comprehensive competitiveness.

Third, enhance testing ability.

At present, the Jiangsu quality and Technical Supervision Bureau has agreed to set up the Jiangsu rubber and plastic products quality supervision and inspection center in Jiangdu City, which will greatly enhance the quality inspection ability of local footwear products and provide strong technical support for Jiangdu shoe manufacturers.

Fourth, strive for government support.

We should increase communication with the government, introduce relevant preferential policies as soon as possible, speed up the land expropriation construction of the footwear industrial park, increase the standardization and optimization of the commercial and trade town, and carry out a comprehensive renovation of the shoemaking workshops, so as to promote the healthy and rapid development of the footwear industry in Jiangdu.