New Export Trend: Footwear Exports In Heilongjiang Are Cold

According to customs statistics, footwear exports in Heilongjiang amounted to US $250 million in 1-4 months, down 15.2% from the same period last year, accounting for 6.5% of the total export value of the same period.

Among them, the total value of footwear exports was 200 million US dollars, down 13.3%; the total export value of footwear parts, leggings and similar products was 50 million US dollars, down 22.6%.

The total export value of footwear in Heilongjiang is the first decline since April 2007.

1-4, the main characteristics of footwear exports in Heilongjiang are:

First, the small number of border is the top.

In the 1-4 month, the total export volume of footwear trade in Heilongjiang province was 170 million US dollars, down 30.9%, accounting for 69.4% of the total value of footwear exports in the same period. The total trade export value was 70 million US dollars, an increase of 99%, accounting for 30.2% of the total value of footwear exports in the same period.

Two, exports to Russia are dominant.

In the 1-4 month, the footwear industry in Heilongjiang exported to 112 countries (regions) in Asia, Africa, Europe, Latin America, North America and Oceania, but the export market was mainly concentrated in Russian Federation.

In 1-4 months, the total value of footwear exports to Heilongjiang was 200 million US dollars, down 25.8%, accounting for 80.6% of the total value of footwear exports in the same period.

Three, private enterprises are in a strong position.

In 1-4 months, the total export value of footwear enterprises in Heilongjiang province was 240 million US dollars, down 14.4%, accounting for 95.3% of the total value of footwear exports in the same period.

Four. Dongning is over 5.

In 1-4, Heilongjiang enterprises exported footwear from 62 ports across the country.

Among them, Dongning port's total export value was 120 million US dollars, down 31.4%, accounting for 50.6% of the total value of footwear exports in the same period.

Footwear exports to Heilongjiang are second only to clothing and clothing accessories and mechanical and electrical products.

The decline in footwear exports will have an impact on the steady growth of Heilongjiang's total export value.

For this reason, it is suggested: first, guide and encourage footwear manufacturers to strengthen their independent design and R & D input, create famous brands, avoid the extensive mode of relying on low price, low generation, generation design and quantity expansion, increase the originality and added value of the brand; two, enhance the self-protection consciousness of intellectual property rights, eliminate the deck labeling, win the market reputation with quality and reputation; three, take the road of variety diversification, produce products suitable for different types of consumers and different consumption levels; four, implement the market diversification strategy, actively open up new export markets, and avoid trade risks caused by high market concentration.