• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Avoiding The Olympic Games And Sports Brand To Focus On "Post Olympic Marketing"

    2008/5/27 15:01:00 10

    Avoiding The Olympic Games And Sports Brand To Focus On "Post Olympic Marketing"

    Although the theme of the Olympic Games has become the starting point of many brands' planning and promotional activities, in order to avoid being overwhelmed in various brand promotion, some shoe companies have come up with a new path to launch the post Olympic marketing plan. They plan to invest in large-scale brand promotion after the Olympic Games in order to maximize the effect.



    Recently, with the influence of "Haibo", Qi Qi held the opening ceremony of "support the Olympic Games and love China million signature" in Shishi clothing city.

    Cai Jianlei, general manager of the sporting goods Co., Ltd., said: "the signature activity will be launched in the stores all over the country, and this final signature will be displayed on the opening day of the Olympic Games in August 8th."



    Cai Jianlei said that with many sports brands in the pre Olympics and the Olympic Games during the large-scale input different, its plan for the Olympic Games, in addition to the immediate "millions of signatures" activities, will be more resources and energy after the Olympic Games.

    "We are going to look for another Olympic champion after the Beijing Olympics."

    Cai Jianlei believes that it will be more accurate and effective to find another spokesperson after the Olympic Games, and there will be more articles to do.



    It also tends to "follow the lead" strategy, and another sports brand, Golden Lake, has the intention to attack again after the Olympic Games, so as to avoid the competition peak period of many brands during the Olympic Games.



    Yao Hui, marketing director of Golden Lake sporting goods limited, said that in the face of the current rush of Olympic express, Kim lake will not follow up, but will choose to attack again after the Olympic Games.

    "Including new spokesmen, advertising and other promotional activities, we will be targeted after the Beijing Olympic Games."

    Yao Hui said, "the Olympic Games bring great opportunities to the sporting goods industry, but at the same time, it has attracted unprecedented fierce competition. These competitions are not only from domestic counterparts, but also from international brands.

    Some local brands choose to participate in the competition at this time, so they have to invest more money than usual. The effect is not necessarily obvious. Therefore, Yao Hui believes that from the tactical point of view, it is not as good as killing the 42 dives after the Olympic Games.



    The special assistant to President of del Hui sporting goods Co., Ltd. also expressed similar views.

    He believes that the Olympic Games are universal for the domestic market. In addition to the competition among domestic brands, the major international brands of various industries have invested heavily in this period. The investment of enterprises at this time is not big enough and the bright spots are not distinctive enough. In the end, it will inevitably be overwhelmed by the huge waves of brand promotion, which will not achieve the desired result if they spend too much money.



    "It is a good idea for enterprises to increase investment after the Beijing Olympic Games."

    Some marketers believe that the heat provided by the Olympic Games to the market is only a short period. However, the market is long-term. Enterprises need Olympic marketing, and they need rational thinking based on cost. Besides, Olympic marketing does not necessarily have to be held before or during the Olympic Games.

    As long as we do well in Olympic Games and plan well, we can do Olympic marketing after the Olympic Games.

    • Related reading

    China Is The Largest Footwear Consumer In The World.

    News and information
    |
    2008/5/27 15:00:00
    6

    China Shoe Machine City To Build A Foundation Laying Ceremony Held In Dagang Town

    News and information
    |
    2008/5/27 14:52:00
    14

    Old Age 50 Pairs Of Baby Shoes Donated To Disaster Area Dolls

    News and information
    |
    2008/5/26 17:28:00
    25

    Kobe Shot Nike Advertisement To Fly Over The Snake Pond

    News and information
    |
    2008/5/26 17:27:00
    12

    Sanya And Xin Sell Beach Shoes To The Disaster Area To Make A Donation Of 100 Thousand Yuan

    News and information
    |
    2008/5/26 17:26:00
    18
    Read the next article

    Speed Up Construction Of Shoe Cover Park

    Speed up construction of shoe cover Park

    主站蜘蛛池模板: 日韩在线一区高清在线| 国产又大又粗又长免费视频| 精品久久中文字幕| 成人免费视频一区二区三区| 国产gaysexchina男同menxnxx| 久久国产精品免费视频| 黄色软件下载免费观看| 日韩欧美色综合| 成年美女黄网站小视频| 国产真实乱子伦精品| 亚洲六月丁香六月婷婷蜜芽| 福利视频网站导航| 最近国语视频在线观看免费播放| 国产真实乱子伦精品视频| 亚洲av一本岛在线播放| 国产youjizz| 日本口工全彩无遮拦漫画大| 国产丝袜视频一区二区三区 | 国产精品亚洲综合五月天| 亚洲午夜久久久影院伊人| 免费观看国产网址你懂的| 日韩欧美一区黑人vs日本人| 国产乱弄免费视频| 东北大炕王婶小说| 猫咪免费人成网站地址| 国内精品在线视频| 亚洲一区二区三区免费| 香蕉视频a级片| 成人黄18免费视频| 人妻无码久久久久久久久久久| 91精品国产自产91精品| 欧美ol丝袜高跟秘书在线播放| 国产女人和拘做受视频免费| 中日韩黄色大片| 福利聚合app绿巨人入口| 国产麻传媒精品国产AV| 亚洲av成本人无码网站| 青苹果乐园影视免费观看电视剧hd| 成人毛片无码一区二区三区| 人人妻人人澡人人爽欧美一区九九| 91亚洲一区二区在线观看不卡|