• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Avoiding The Olympic Games And Sports Brand To Focus On "Post Olympic Marketing"

    2008/5/27 15:01:00 10

    Avoiding The Olympic Games And Sports Brand To Focus On "Post Olympic Marketing"

    Although the theme of the Olympic Games has become the starting point of many brands' planning and promotional activities, in order to avoid being overwhelmed in various brand promotion, some shoe companies have come up with a new path to launch the post Olympic marketing plan. They plan to invest in large-scale brand promotion after the Olympic Games in order to maximize the effect.



    Recently, with the influence of "Haibo", Qi Qi held the opening ceremony of "support the Olympic Games and love China million signature" in Shishi clothing city.

    Cai Jianlei, general manager of the sporting goods Co., Ltd., said: "the signature activity will be launched in the stores all over the country, and this final signature will be displayed on the opening day of the Olympic Games in August 8th."



    Cai Jianlei said that with many sports brands in the pre Olympics and the Olympic Games during the large-scale input different, its plan for the Olympic Games, in addition to the immediate "millions of signatures" activities, will be more resources and energy after the Olympic Games.

    "We are going to look for another Olympic champion after the Beijing Olympics."

    Cai Jianlei believes that it will be more accurate and effective to find another spokesperson after the Olympic Games, and there will be more articles to do.



    It also tends to "follow the lead" strategy, and another sports brand, Golden Lake, has the intention to attack again after the Olympic Games, so as to avoid the competition peak period of many brands during the Olympic Games.



    Yao Hui, marketing director of Golden Lake sporting goods limited, said that in the face of the current rush of Olympic express, Kim lake will not follow up, but will choose to attack again after the Olympic Games.

    "Including new spokesmen, advertising and other promotional activities, we will be targeted after the Beijing Olympic Games."

    Yao Hui said, "the Olympic Games bring great opportunities to the sporting goods industry, but at the same time, it has attracted unprecedented fierce competition. These competitions are not only from domestic counterparts, but also from international brands.

    Some local brands choose to participate in the competition at this time, so they have to invest more money than usual. The effect is not necessarily obvious. Therefore, Yao Hui believes that from the tactical point of view, it is not as good as killing the 42 dives after the Olympic Games.



    The special assistant to President of del Hui sporting goods Co., Ltd. also expressed similar views.

    He believes that the Olympic Games are universal for the domestic market. In addition to the competition among domestic brands, the major international brands of various industries have invested heavily in this period. The investment of enterprises at this time is not big enough and the bright spots are not distinctive enough. In the end, it will inevitably be overwhelmed by the huge waves of brand promotion, which will not achieve the desired result if they spend too much money.



    "It is a good idea for enterprises to increase investment after the Beijing Olympic Games."

    Some marketers believe that the heat provided by the Olympic Games to the market is only a short period. However, the market is long-term. Enterprises need Olympic marketing, and they need rational thinking based on cost. Besides, Olympic marketing does not necessarily have to be held before or during the Olympic Games.

    As long as we do well in Olympic Games and plan well, we can do Olympic marketing after the Olympic Games.

    • Related reading

    China Is The Largest Footwear Consumer In The World.

    News and information
    |
    2008/5/27 15:00:00
    6

    China Shoe Machine City To Build A Foundation Laying Ceremony Held In Dagang Town

    News and information
    |
    2008/5/27 14:52:00
    14

    Old Age 50 Pairs Of Baby Shoes Donated To Disaster Area Dolls

    News and information
    |
    2008/5/26 17:28:00
    25

    Kobe Shot Nike Advertisement To Fly Over The Snake Pond

    News and information
    |
    2008/5/26 17:27:00
    12

    Sanya And Xin Sell Beach Shoes To The Disaster Area To Make A Donation Of 100 Thousand Yuan

    News and information
    |
    2008/5/26 17:26:00
    18
    Read the next article

    Speed Up Construction Of Shoe Cover Park

    Speed up construction of shoe cover Park

    主站蜘蛛池模板: 一本久久a久久精品亚洲| 亚洲电影在线免费观看| 亚洲专区中文字幕| 黄频免费观看在线播放| 日本dhxxxxxdh14日本| 另类国产ts人妖合集| 99精品视频在线免费观看 | 成人毛片18女人毛片免费视频未| 六度国产福利午夜视频黄瓜视频| 97无码免费人妻超级碰碰夜夜| 欧美乱大交xxxxx在线观看| 国产又猛又黄又爽| 一区二区三区在线|欧| 欧美日韩中文在线视频| 国产对白在线观看| 一本一道波多野结衣大战黑人| 污视频网站免费| 国产成人18黄网站麻豆| 一级做a爰片性色毛片中国| 欧美日韩综合视频| 国产农村妇女精品一二区| 一个妈妈的女儿在线观看5| 欧美人与物videos另类xxxxx| 国产一区小可爱原卡哇伊| 久久久精品2019中文字幕2020| 黑人粗长大战亚洲女2021国产精品成人免费视频 | 麻豆一区区三三四区产品麻豆| 成人免费ā片在线观看| 亚洲欧洲国产经精品香蕉网| 高清伦理电影在线看| 女人扒下裤让男人桶到爽| 亚洲中文字幕人成乱码| 综合激情网五月| 国产精品吹潮香蕉在线观看| 亚洲av无码国产综合专区| 精品欧美军人同性videos| 奇米影视奇米四色888av| 乱子伦一区二区三区| 精品一区二区三区在线观看视频| 国产精品一区二区三区久久| 中国一级特黄aa毛片大片|