Jinjiang Entrepreneurs Dialogue With Long Yongtu

The Summit Forum on "business change China - the status quo and development trend of China's retail industry" sponsored by Le Lang (China) Co., Ltd. was held in Jinjiang.

Long Yongtu, Secretary General of the Boao forum for Asia, Yang Yimin, member of the Quanzhou Municipal Committee and Secretary of Jinjiang Municipal Committee, Wang Liangxing, President of Li Lang, vice president of Management College of Xiamen University, Li Guangdou, a famous brand planning expert, and some well-known entrepreneurs from Jinjiang attended the forum.

Long Yongtu discussed with experts, scholars and entrepreneurs on the same field. The two sides discussed the development strategy of "brand Jinjiang" and "brand Li Lang", and the opportunities and challenges of China's retail industry.

The shortage of professional retail talents has become the consensus of both sides.

Ke Yongkai, chairman of Fuma food and Cai Jinan, President of Pan Pan food, and other entrepreneurs, have a direct dialogue with Long Yongtu and other experts and scholars on their own business development and personnel training.

At the forum, the establishment of the Retail Management Institute of the real estate company has become a major highlight.

Long Yongtu spoke highly of the establishment of the Retail Management Institute of Lai and his high hopes.

The bottleneck of retail talent has become a constraint factor for the further development of most enterprises in Jinjiang.

The two changes have been reflected in the school.

For the establishment of the Long Yongtu Institute, there are two major pformations, one is the extension from manufacturing to commerce, the other is the extension of the hard strength of the enterprise to the soft power of the enterprise. Two.

Long Yongtu also said that these two changes will make manufacturing enterprises have a big leap in strength.

Li Guangdou, a famous brand planning expert, also said at the forum that if the enterprise wants to make a good brand, it is necessary to run its own college first.

Long Yongtu has always advocated that China should build "soft power" on various occasions.

This time, he still said that China's manufacturing industry must change from hard work to high value-added brand. "It's not just about the quality and equipment and technology of the products, but also the quality of the enterprises and the soft power."

At present, driven by the tide of corporate culture at home and abroad, domestic enterprises' understanding of soft power has begun from obscurity to awakening, and gradually realized that talents are the first resources of soft power of enterprises.

In the face of the extreme shortage of high-end retail talents in Jinjiang and even the whole country, Li Long took the lead in setting up a college in order to achieve a long-term vision in order to achieve a large number of retail talents.

To break the homogenization of stores, we must cultivate large numbers of retail talents.

Dean of Xiamen University School of management, Dai also believes that Jinjiang brand stores occupy an important position in China's retail industry. Moreover, Jinjiang brands are already selling brands when others are still selling products. The way to make brands is to further expand from manufacturers to retailers, which is a useful exploration for brand building.

However, the problem that we have to face directly is that brand stores tend to homogenization in store image design, appearance, display and service.

These are also common problems encountered by the retail industry nationwide. Li Guangdou, a famous brand planning expert, believes that the crux of the problem lies in the great shortage of talents in the retail industry.

Data show that in the whole manufacturing chain, enterprises who only "engage in production" only account for 10% of the profits, while making brand, design, retail and other links can generate as much as 40% profits. Therefore, long Yong calls for the rapid development of the retail service industry around manufacturing.

But the current situation in China's retail industry is that the contradiction between the rapid growth of retail enterprises and the relative shortage of business management talents is increasingly prominent.

Wang Liangxing, President of Li Lang China Limited, even said that he had suffered from hunger and thirst for retail talent. The extreme practice of three years ago was to dig everywhere, rather than kill one hundred by mistake.

In the long run, the fundamental solution should be training, so Li ran a college.

Strengthening brand retail terminal needs talents centered

Long Yongtu said, "but to do well in the retail industry, we need professionals. We must change our concepts, cultivate high-end talents in retail industry, and achieve a people-centered pformation."

Long Yongtu said he felt very deeply when he visited the brand store.

Although there are only three or four people, they are divided into 9 levels: Shop Manager, deputy store manager, shopping guide and so on. For example, long ago, "salesman" is now called "guide buyer", which is merely a change in words, and in essence embodies a great breakthrough in ideas and concepts.

Therefore, he believes that many enterprises are good products, that is, can not speak out, because no one can tell, to let consumers understand products, can not do without high-level staff, they clear the brand connotation, to the same industry brand production, fabric and so on, know more about the consumers, provide more professional and unique close service, this is the best brand promotion.

As a matter of fact, retail and wholesale as the key link in the industry chain should not be neglected. We should focus on the manufacturing industry, grasp other links such as brand, logistics and design, build up other industries and expand to high value-added industries, so as to earn that part of the biggest profit.

In short, the key to do well in the brand retail terminal is the talent, Long Yongtu concluded.