Jinjiang Sports Brand Shoe Enterprises Group Expo

The twenty-second China International Sporting Goods Fair was held in Beijing new China International Exhibition Center from May 29, 2008 to June 1st.

At the current sports Expo, the exhibition hall of "China Sports City Jinjiang" for the first time appeared in the city fair. This is the first time Jinjiang city of Fujian has appeared in the "sports city of China".

The "China Sports City Jinjiang" Pavilion is located in the "Olympic theme" exhibition area, and is adjacent to the Beijing Olympic Organizing Committee exhibition hall.

The exhibition centers around the Chinese sports city and the national sports industry base, with the theme of "brand sports Jinjiang", highlighting the connotation of Jinjiang Sports City, and promoting the Jinjiang coastal sports leisure industry belt and the provincial equipment manufacturing base.

Building third national sports industry bases in China

Jinjiang is known as the shoe capital of the whole country. Anta, XTEP, 361 degrees, hide lung, noble bird, Ali ad, HOSA, del Hui, Golden Lake, Jordan, Shu Hua, Meck, Lu You and other famous enterprises all come from here.

In the early years, Jinjiang started with sports shoes, and then extended from sports shoes to sportswear, sports equipment and accessories. Now Jinjiang has developed into the most developed area of China's sporting goods manufacturing industry.

In December 18, 2007, the national sports industry base was officially settled in Jinjiang. This is the third national sports industry base after Shenzhen and Chengdu.

The construction of Jinjiang's national sports industry base has been strongly supported by the State Sports General Administration and its relevant departments and project centers.

At present, all work is proceeding in an orderly way.

According to the preliminary plan, the strategic layout of Jinjiang's national sports industry is "two areas and one center".

The "area" is the planning and construction of the coastal sports and leisure industry zone on the more than 50 sides of the Jinjiang coastal corridor (Jinnan section); the two place is to build the global sports equipment manufacturing base and state-level sports training base; "one center" is to create a national sports competition Center City.

Five key points should be focused on strengthening and developing sports goods industry, cultivating sports fitness and entertainment industry, developing sports competition performance industry, building national training base, planning and developing coastal sports and leisure industry belt, optimizing industrial structure, promoting urban economic pformation, making efforts to build a demonstration base for national sports industry development, an important global sporting goods manufacturing base and a modern sports city with international influence.

Build China's first "Sports City"

Building a national sports industry base is of great significance for Jinjiang to achieve sound and rapid development.

Taking advantage of this trend, Jinjiang took the lead in proposing the orientation and development goal of building China's first "Sports City".

It is understood that there is no sports city in China.

With the continuous and rapid development of China's economy, the sports industry in China is accelerating with the approaching of the 2008 Olympic Games in Beijing.

As a new sunrise industry in China, sports industry is gradually becoming a new growth point of China's economic development.

Jinjiang now has GDP6292 per capita and the per capita income of farmers is 8068 yuan.

According to this data, Jinjiang's economy is in the middle and late stage of industrialization, and the society has entered the middle and upper income region level.

This stage is also in the active period of sports industry and the growth period of sports consumption. The follow-up leap forward development needs a high-end platform. The construction of sports city is conducive to playing the driving role of sports for urban pformation and remodeling, and helps to improve the function and quality of the whole city of Jinjiang.

At present, Jinjiang is actively seeking the pformation from the second industry led to the three industry balanced development, in order to enhance the overall economic, social and human quality, create a sports city as a breakthrough, and create the "Sports City" of the city's development goals emerge as the times require.

In order to better publicize the image of Sports City in Jinjiang, Jinjiang has already begun to plan the brand promotion plan of "Sports City", commissioned a specialized agency to plan, and set up the website of "China Sports City Jinjiang". With the help of sports Expo, Shoe Expo and information center of national sports General Administration, the sports city brand has been tried hard.

Jinjiang will also be set up as the National Fitness Day in May 20th every year. It will further attract people's popularity and improve the popularity of sports city through the bid to host the China (Jinjiang) Badminton elite competition, the hundred strong county leading cadres basketball tournament, the fourteenth International Olympic Committee President Cup, the 100 City cycling competition final and the Sports Industry Strategy Symposium.

Build a world-class coastal sports and leisure industrial belt

The development of coastal sports leisure industry belt is an important part of the strategic layout of Jinjiang's national sports industry.

The industrial belt will take a high starting point and high grade planning, encourage social investment and development, and build a coastal sports and leisure industrial belt with integrated international fitness, competitive fitness, competition performance, sports training, trade and exhibition, sports lifestyle community and tourist recreation.

Its development orientation has five aspects: 1. the bright business cards of the West Coast Economic Zone of the Straits; 2. the new landmark of Jinjiang's urban development; 3. the headquarters base of the famous sports and leisure enterprises; 4. the second residences of successful people at home and abroad; 5. Jinjiang people's movement and the rest paradise.

The location of the industrial belt is located in the main channel of Jinjiang coastal area (Jinnan section), located in the center of the west coast of the Straits, the center of the southern Fujian urban agglomeration, and the middle location of the two cities of Quanzhou and Xiamen. The 1 hour drive can reach all counties, cities and districts under the jurisdiction of Quanzhou and Xiamen, with an area of about more than 50 square kilometers.

The whole park is planned according to "one park, four districts".

"One garden" is the theme park of sports ecology, highlighting the theme park function of green sports.

"Four districts", namely: 1. enterprise headquarters base and sports center area, including the headquarters tribes (buildings), sports events, conferences, exhibitions, commerce and multi-purpose modern multi-purpose sports venues and five star hotels; 2. fashion sports leisure area, according to the orientation of the carnival sports carnival, the construction of water world, extreme paradise, Coldplay zone and other projects; 3. the noble sports lifestyle community, according to the positioning of the "second home" of successful personages at home and abroad, the construction of Olympic Garden (real estate project), yacht club, hall of fame and other projects; 4. Binhai sports confluence area, according to the positioning of Haiyun Sha fun sports park, the construction of beach sports area, marine sports area and bathing beach and other items.

The theme of the industrial belt is leisure and entertainment. It is a new industrial park supported by the state and has good market prospects.

Its advantages are three: 1.100, many brand businesses will become a huge source of customers in sports and entertainment industry; 2., an 10 million hour population with a very strong consumption capacity will provide a large consumption crowd for the industrial belt; more than 3.200 000 Jinjiang villagers will provide links and channels for the market development of the industry in Southeast Asian countries and Taiwan, Hong Kong and Macao.

At present, the development and construction of the industrial belt has aroused great interest from overseas and domestic investors. The US AIG, Longrunn and Hongkong far east group have come to visit the Jin Dynasty. Many overseas Chinese and private entrepreneurs also show strong investment intentions.