From Shoe Industry "Earthquake" To Wenchuan Earthquake

The people said that the earthquake might magnify the enterprises' concern about whether Sichuan is safe or not, and then cause Sichuan and the five central provinces of Anhui, Hunan, Hubei, Jiangxi and Henan to be passively involved in the competition of eastern coastal enterprises' industrial gradient pfer.

Disputes under the earthquake

As an important province in the Midwest of China to undertake coastal industrial pfer, is Sichuan being one of the focal topics of the industry because of the delay in undertaking the pace of industrial gradient pfer in the eastern region or being passive in undertaking.

The collapse and damage of some factory buildings in the West during the earthquake, the destruction of infrastructure and logistics system, the casualties and the stoppage of factories caused by water cut and power failure obviously indicate that the eastern coastal enterprises are moving westward and the risk of "siting" in Sichuan.

The pessimistic argument is that under the shadow of the devastating force of the strong earthquake, people have clearly remembered the underground insecurity in Sichuan area. Not far from Chengdu is the active area of the earth's crust. Whether there will be a next earthquake or other worries may become an obstacle for the eastern coastal enterprises to pfer the main industrial gradient to Sichuan and Chongqing.

Jiang Yuanwu, general manager of AOKANG Chongqing Real Estate Co., Ltd, did not have to worry too much about these. He made a simple comparison with Hebei Tangshan. He thought Tangshan did not stagnate after the great earthquake. Therefore, the earthquake did not cause long-term and fundamental impact on the local economy. "For AOKANG, our confidence in investing in the West has not wavered, and speculation about the possibility of natural disasters such as earthquakes is not the key factor to decide whether we invest or not. We are not too frightened by the destructive force of the earthquake."

A shoe industry "earthquake"

At the same time, a shoe industry "earthquake" is taking place, the epicenter is in the East.

But at the same time, Bishan, Chongqing, which has the reputation of the western footwear capital, is in a big way to welcome this opportunity of industrial adjustment.

The head of AOKANG group, the largest private shoe making enterprise in China, said: "the overall cost of shoemaking this year has increased by 20% compared with that of last year. Under the situation that the retail price of leather shoes has not risen, the cost pressure of enterprises has been increasing."

AOKANG set up a cost team this year to set up a full-time post to further refine the cost control.

In the Wenzhou Ouhai Industrial Zone, which is known as the Chinese shoes capital, it was busy season at this time of the year, but this year it seems a lot of cold and cheerless.

The same situation, the Pearl River Delta seems to be more serious: according to the November 2007 statistics report of the Asian footwear industry association, there are 5000~6000 factories in shoe factories in Guangdong, and more than 1000 large and medium-sized shoe factories have been closed. Of them, four hundred or five hundred small and medium-sized shoe factories in Huidong have been closed down in more than 3000 months in two or three months.

Industry westward under the "earthquake"

Facing the "earthquake", the migratory birds in the East are moving westward.

Driven by AOKANG, the shoemaking enterprises in the western shoe market have developed rapidly, and enterprises in the coastal areas have shifted to the West.

Recently, the largest leather trade and trading center in Western China will be put into operation. The leather city integrates wholesale, retail and display of leather goods, bags, leather shoes and leather products. Based on Chongqing, it will radiate the surrounding areas such as Sichuan, Guizhou, Yunnan and so on, which will facilitate the development of the footwear industry in the western market.

Insiders said, "the movement of the East shoe to the west is like migrating birds to avoid the cold winter. The Chinese shoe industry has come to the cold winter. The slow flying enterprise is likely to become the victim of this winter."

Western superiority still exists

"Sichuan and Chongqing undertake the eastern industry gradient pfer advantage is still obvious".

According to Jiang Yuanwu, general manager of AOKANG Chongqing Real Estate Co., Ltd., compared with the eastern coast, AOKANG produces at least one pair of shoes in Chongqing, at least 20% of the cost savings. "This is not a case of AOKANG family, in fact, it can be regarded as industry data."