Quanzhou Shoes And Clothing Enterprises Talk About Going Out

Recently, the morning paper invited the parties concerned to hold a "morning newspaper elite meeting" in the ideal tea industry, and discussed the theme of "the rise of emerging markets in foreign trade", and put forward the idea that Fujian enterprises should set up joint points overseas.

This magazine collate and print the opinions of all parties for reference of related enterprises.

Ding Shishui, general manager of Fu Shi Lai (China) Limited, said that the impact on this company is not large.

The previous products were mainly low-grade shoes. From 2001, we decided to produce high-grade products after studying the international market.

At present, the main products are mountaineering shoes, basketball shoes and so on.

Because most of our customers are regular customers, the exchange rate changes do not have much impact on us.

We will update the price every quarter, and adjust the price with the fluctuation of the exchange rate. Sometimes the price increase may be larger than the exchange rate.

Buyers and sellers both have expectations on the appreciation rate, and each has their own views, mainly depending on who persuaded them.

Many times, customers can accept price increases! "

"Chinese shoes export to every country seems to be competing.

However, this competition is not competition with foreign counterparts, but competition among domestic enterprises.

For example, in Jinjiang, there are many local shoe companies in the same foreign market, especially big customers.

This is not bad. "No competition, no market". Competition makes many enterprises more mature, and also makes the market more mature.

However, competition is most afraid of low-priced vicious competition, which will have a very bad impact on the whole industry. "

Ding Shishui said.

"For foreign consumers, the price difference of twenty or thirty yuan will not be felt, because some foreign shoe brands, a pair of shoes, the retail price of the synthetic renminbi will be more than 1000 yuan, and foreign importers to our processed shoes, we sell them the unit price of up to tens of dollars, that is, more than ten dollars.

This price is medium to high grade.

In contrast, for domestic factories, the price difference of a pair of shoes is 1 dollars.

Enterprises compete in price, and every drop is a painful compression of profits. Finally, they can only cut corners.

In this way, the quality will not go, and in the end, it will also lose customers.

Therefore, the price competition among domestic counterparts is actually giving up their profit margins to foreign merchants.

Therefore, I believe that quality is always the most important. Quality is good, and prices can be raised slowly. If customers agree with the quality of products, the price increase will not have much impact on them.

Ding Shishui said.

Therefore, more and more enterprises do not like to take part in these mature exhibitions.

The exhibition may have only two or three enterprises in Fujian Province, and the export prices of the enterprises are pretty good, but later, as more enterprises go to the exhibition, the competition will become larger and the price will be lower and lower.

He said.

For example, there are many Jinjiang shoe companies exhibiting in Dusseldorf every year, so that local buyers feel that Jinjiang is a big shoe production base. In the future, they may come to China to buy shoes, perhaps the first choice is Jinjiang, which has promoted the brand influence and competitiveness of the whole region.

Chen Danfeng said.

At present, the practice of the industry is to summarize the export experience of the shoe and clothing industry, and try to take some detours as far as possible so as to avoid price competition.

In the past, the profits of shoes export were also very high. Later, after the price competition among enterprises, the profits of enterprises now became less and less.

Therefore, our food industry attaches great importance to this.

For the time being, the export volume of Jinjiang's food is much larger than that of shoes and garments, but the momentum is very good. We hope to keep this momentum going. "

Chen Changxi said.

After reaching a consensus, enterprises should set a similar price according to similar products.

For example, if we go abroad to participate in the exhibition, we will organize a preparatory meeting before we start. We will discuss the price problem at the meeting. All the similar products of the enterprises will require the price to fluctuate in the range of 10%% to 15%%.

The main purpose of this operation is to let Jinjiang food enterprises jointly safeguard the export price level of the whole industry.

Because they are just beginning to export, these jobs are of great significance.

He also said that the profit margins of snack foods in overseas markets are large, especially in the European and American markets.

"Let me give you an example. A food company in Jinjiang has exported to Japan. After the market access threshold has been raised in Japan, the cost of inspection has increased a lot, so the company has demanded a double increase in price to Japanese customers, but it has not been rejected by customers, and the order is still a lot.

Zhang Shengtao also talked about the difference between food and shoes exports.

Viewpoint four: export is favorable for circulating funds.

In view of the increasing number of enterprises appearing "export to domestic sales" phenomenon, Chen Danfeng believes that in the 80s of last century, enterprises did relatively little export, most of them were engaged in domestic sales through wholesale and other means.

"As far as I know, by the late 90s of last century, many enterprises shifted their sight and began to engage in export, and with the encouragement of national policies, more and more enterprises joined in the export ranks.

He said that at present, the phenomenon of "export to domestic sales" is not understood by some people, that is to say, "enterprises do not export, they are completely pformed into the domestic market".

Part of the reason for making such a decision is that the export profits are decreasing, and the other reason is that the enterprises need to make brands.

According to Ding Shishui, in addition to collecting money easily, there are other benefits for enterprises to make exports relative to domestic sales.

But he believes that OEM export is not a long-term solution to the development of enterprises. On the other day, if foreign customers do not order, enterprises will have to stop production and their fate will be in the hands of others.

Viewpoint five: Industry and enterprises unite to set up points abroad.

Overseas establishment has become the international marketing of many Quanzhou enterprises.