Shoes In Western Chongqing Become A New Base For Shoes Industry

The footwear market in the west is gradually becoming a new market in China and even in the international footwear market.

Recently, the fourth China Western International Footwear Fair opened ceremoniously in the west of Bishan County, Chongqing.

Different from the past, the shoe Fair is the largest, the largest number of participants and the highest level in the past. At the same time, more Eastern and southern footwear brands and even international brands have appeared at the shoe fair.

According to the briefing, although the West China International Footwear Expo was affected by the Wenchuan earthquake in Sichuan, 1200 standard booths and trading outlets were still full, 1 times higher than the previous one. More than 2500 businessmen from more than 20 provinces and autonomous regions such as Zhejiang, Guangdong and Fujian participated in the exhibition. Participants from various countries and regions such as the United States, Italy, Russia, Brazil, India, Pakistan, Hongkong and so on participated in the exhibition.

"In the process of building the shoe capital in Western China, the development mode of an industry, a park, a leader and a number of brands is a paragon of cooperation between government and enterprises and interaction between East and West."

Ding Hong, Secretary of the Bishan county Party committee, said that in early 2003, the Chinese shoe king, AOKANG group, settled in Bishan and joined hands with the Bishan government to build the West China shoe industrial park. It opened the curtain of the eastward advance of shoes and the East West cooperation of footwear industry, and the Bishan footwear industry developed rapidly in the East West collision.

So far, the county has more than 1300 shoes making and supporting enterprises, forming about 60000000 pairs of leather shoes and the industrial scale of 4 billion 570 million yuan per year.

25 enterprises were approved by the China Leather Association to wear leather labels. In addition to the introduction of one famous brand product in China, there were 1 national inspection free products, 6 famous brand products in Chongqing, 4 famous trademarks in Chongqing, and 2 famous products in Chongqing.

Ding Hong said that Bishan will take this as a platform, with abundant labor resources, strong industrial foundation and strong supporting market, so that Bishan shoes can go out of the country and gain a larger international market.

It is estimated that after 3-5 years of efforts, the shoe industrial park in Western China will be built into a domestic first-class shoe industrial park with full strength and strong strength. The output of footwear products in Western China's shoes city will exceed 100 million pairs, and the annual output value will exceed 10 billion yuan.

Previously, media reports reported that the cost increase led to the collapse of thousands of shoe factories in Dongguan. Instead, it brought business opportunities to Chongqing. In the past, more than 20 shoe factories supporting the processing of Brazil's footwear giant pemn Meng company were quietly moved to the west of China in.

"This is a model for processing trade enterprises. It will strongly promote the development of Bishan's export-oriented economy, and shoes in Western China will become a new international shoe industry stronghold."

Bishan county government chief told Kewen: "the government will strive to build four platforms for the footwear industry in Western China: international and domestic enterprises, sales platforms, investment platforms for overseas enterprises such as the eastern coast and Europe, international and domestic leather products production technology research and development platform, international and domestic leather industry production, sales and other information exchange and talent exchange platform."

Internationalization has obviously become the highlight of the future planning of the footwear capital of Western China.

According to statistics, the sales network of leather shoes products in Western China has been widened and sold to Central Asia, South Asia, the United States and Africa. In 2007, nearly 40 enterprises exported products, exported leather shoes to 1500 or more, and the output value reached 1 billion 200 million yuan, accounting for 23% and 27% of the total output and gross output value respectively.

People in Bishan county have revealed that 7 enterprises in Western China have got the right to self export, and products have begun to enter the international market. Participation in international competition has become a common understanding of footwear enterprises.

At present, dozens of shoe companies in the western shoe market have signed up for the three international top shoe exhibitions in Las Vegas, Dusseldorf, Germany and Italy Milan this year.

By 2010, the annual output of shoes in Bishan will reach 8 billion yuan, and self export will be more than 10 million dollars.