Putian City Shoe Enterprises Annual Output Value Of Nearly 18 Billion Yuan

The footwear industry is the largest industry in Putian. Reporters learned yesterday from the Municipal Economic and Trade Commission that the city has 211 footwear production enterprises, accounting for 26% of the total number of scale enterprises, and the annual output value of footwear enterprises in the city is nearly 18 billion yuan.

In the current shoe market competition is increasingly fierce, how to enhance the competitiveness of footwear products market is a major challenge.

In recent years, our city has taken positive measures to deal with the new situation, and strive to enhance the competitiveness of Putian shoe industry in the market.

Footwear manufacturers are encouraged to create brand names.

Taking the development and cultivation of high-quality brand products as the strategic task of the footwear industry development, we should encourage enterprises to build brands by policy tilt and financial incentives.

At present, there are 1 famous brand products in China and 2 exempt products from the state, 2 well-known trademarks in China, 9 famous brand products in Fujian, 8 famous trademarks in Fujian, 9 famous brand products in Fujian and 6 famous trademarks in Fujian.

We should actively expand the sales market of footwear products and organize footwear manufacturers to join the exhibition of "Putian shoes" in the International SME exhibition, Dusseldorf shoe exhibition, the Asia Pacific Economic and trade exhibition, and actively expand the southwest market and foreign markets.

We will promote the construction of shoes and clothing cities in Putian and build a trading platform for footwear products in Putian.

Actively declare "China's footwear export base" and expand the market influence of Putian footwear industry.

We will strive to build a platform for the production of footwear, and set up 3 provincial level enterprise technology centers and 4 municipal enterprise technology centers in footwear production leading enterprises to enhance the quality of footwear products.

Fujian footwear industry technology development (Putian) base presided over the formulation of 16 national standards for footwear products, and carried out more than 4000 technical training.

In addition, Putian has also intensified its efforts to rectify and standardize the market order of footwear production and operation, and actively crack down on illegal production and operation in the footwear market, such as fake and shoddy, and punish "three no enterprises" and "small workshops" of families.

At the same time, planning and construction of standard workshop to guide footwear production owners to enter the garden, standardize management.