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Adidas Retro Shoes Customize And Play Classical Music For Lang Lang.

2008/7/3 17:44:00 14

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Adidas Originals has always been good at excavating original inspiration from different fields of art and emphasizing the Xinjiang circle of restoring ancient and innovative through cross-border cooperation.

On the eve of the upcoming 2008 Beijing Olympic Games, Adidas Originals announced its cooperation with Lang Lang, the world's top talented pianist, and redesigned the 1968 Adidas Originals logo shoe Gazelle in accordance with Lang Lang's personal style.

Lang Lang will wear the pair of exclusive sneakers to start the world tour. He will unfold the peak of his personal music career and will give his voice at the opening ceremony of the August 8th Beijing Olympic Games to play the perfect fusion of Chinese culture and classical music in the world.

Adidas retro shoes customize and play classical music for Lang Lang.

Lang Lang is the most outstanding contemporary Chinese pianist with unique originality in contemporary classical music.

He is the first Chinese pianist to work with ten different styles of concertos with different commanding masters. He is also a Chinese pianist who has held solo concerts in all the world's most famous music halls. He has worked with Berlin, Vienna and New York, Philadelphia, Chicago, Boston and Cleveland, the five top American orchestras.

At the same time, Lang Lang, who is only 25 years old, loves sports as well as all young people. He is very excited by his cooperation with Adidas Originals. He explains so much about the spirit of "Celebrate Originality" of the elegant art and Adidas Originals:

"As an international pianist, I try to integrate the passion of elegant art with sports, especially football.

This is the reason why I worked with Adidas Originals to design a special series of shoes for artists.

In my opinion, Adidas is not only a sports brand, but also a strong resonance in the field of music.

So the combination of sports and art is very natural.

Ben Pruess, global vice president of Adidas Originals, said: "Lang Lang is the real spirit of originality.

His passion for creating creativity, interest and personal style lies not only in the field of music, but also in the life style he represents.

He pformed the piano into a perfect way of self expression with the skill of genius, which is the same as the world's top athletes, artists and creators.

His style and aesthetics of fashion, football and Adidas Originals are the original bridge between our brand and consumer interaction.

This pair of Adidas Originals Lang Lang Gazelle prototype was born in 1968, originally was a pair of football training shoes, now is Adidas Originals most popular classic shoes.

The limited shoes are made of elegant black shiny leather with three golden threads, and the golden "Lang Lang" is embroidered on the heel, with the golden print of the Lang's symbolic playing. With the bright star design symbolizing Lang Lang's splendor on the world stage, the golden pedal is printed on the toe of the insole, which is the perfect link between street fashion and elegant art.