The Following Points Should Be Noted When Operating Personal Websites.
Personal websites are often referred to as grassroots sites, but many large websites are generated among these grassroots groups, and they still make money.
I have not run personal website, but here I just put forward my own opinions and opinions on personal website according to my experience.
一、 提供的內(nèi)容可能很多,但你必須找到突破點
As a personal website, it seems very difficult to achieve large-scale profit.
It is also not very clear what kind of product to offer. Most people still rely on advertising fees.
The premise of advertising is whether your website has a certain reputation. As an advertising investor, why should he put it to you? Personally, there are two ways to do this: first, you are more professional in the industry. Most people who come to your website are professional level. Laymen do not usually come. Investors believe that even if your website traffic is not large, you still need to spend the money. Second, your website has high traffic volume, for example, Sina, many people are willing to invest in it. Although it looks rather mixed in content, its traffic is high, and some people are willing to do so.
But as a personal website, few do very professional and few have high traffic volume.
That is because many personal webmasters believe that readers will not feel that they have nothing to do and stick to users if they provide more content types.
In fact, if so, the new website is quite dangerous.
We found that today, many successful websites are almost professional level. Even if your personal website wants to provide more content types, you need to find a point first, dig it down, otherwise you will die.
For example, your website may provide content types: Internet, emotion, design, literature, food, film and television culture, education, tourism, women...
Yes, I have no doubt that you can get these contents. As an Internet editor, it is not difficult to fulfill the enrichment of content. But because your content is too complicated, some readers will see it a few times after that. It will inevitably drain away, because miscellaneous lead to no specialization. For the current Internet, you need to wait for those professional users. This is why the grassroots network is rapidly rising in the industry.
My advice is: if your website wants to provide many types of content, then at the beginning of the website, you only need to provide one aspect of content, such as the essence of Internet, other content you can ignore, or other content channels you can put later on, and the result is that your website will be recognized quickly in a group.
Only when this group approves, your other channels will decide whether to put it up according to the monitoring of users' habits and habits.
Two, attach importance to external links
It's a link.
The author thinks that as personal website is actually similar to those personal blogs hanging on BSP today, the only difference is that one server is its own and the other is just a person who lives under someone else's eaves.
Since it is very similar, then there is a need for links. Don't underestimate blog links. When ten people link your website, you may not feel anything. If more than 150 blogs link your website, it's hard to say.
It should be noted that when linking, remember to query the PR value of the link blog. You know, the PR of your website is important to you. The high PR value of the link blog is good for you.
Three, use content to help users register
What is it called "using content to help users register"? Have you ever encountered such a phenomenon? Your articles are very good, and you are also very famous on the Internet. You often ask your articles in Baidu where they are being reprinted, or someone who tells you in your blog that your article is well written. They have recommended to the XX website. If you are the owner of the blog, will you follow the link address that he left you to see? Most people will.
He has recommended once, once you have been there, if it is 35 times after coming back and forth, do you have the sense of being valued? As long as this feeling comes out, registration will be logical.
Four. What do you have to do with the stationmaster
Some people will ask, you know, I know, but if I concentrate on one aspect of content, suddenly, some readers will register themselves and publish the articles that do not agree with what we have put forward. Congratulations, you have already been half successful, some people are willing to contribute content, indicating that your website has been recognized by the contributors. At this time, you are not cracking down on him to delete his articles, but quickly reflect them, take the initiative to comment on his posts carefully, encourage other netizens to comment, and you should know that comments are equally important for posts.
As to how to operate, please refer to bingo "why to reply, the dynamic factor analysis of BBS reply".
Make your comment system more humane and humane, so that you are not far away from success.
Five. Learn to produce news topics.
The so-called topic is aimed at a variety of views and reports of events, and as a station master, we need to collate these views and reports for users of websites to see and think.
The advantage of news topics is that your website will skyrocket in a short time.
Because the existence of news topics is related to time.
If this period of time, there will be a large number of people are concerned about this matter, and the topic you do, on the one hand, it is convenient for its website to be crawled by search engines, on the other hand, it has attracted a large number of readers.
Here is the biggest feature of news topics - attention.
If you don't know that news has the value of doing thematic projects, you can focus on attention.
For example, your website basically provides Internet content, so you can catch Gates's recent trip to China to do some special topics, including news reports and commentaries, so your readers will unconsciously feel that this website has always been sensitive to the industry and the society, and the maintenance of sensitivity is what users most want to see.
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