How To Find Like-Minded Agents?

1. consistent business philosophy

The business philosophy of agents can be highly unified with manufacturers.

We can fully recognize the slaughtering of the naughtles, the harmony of the wind, the Harmonias and the insects.

2. having enough funds

The agent has enough funds to meet the market development needs of the manufacturer, to carry out market input, and to equip the relevant human resources, vehicles and warehouses according to the requirements of the manufacturers.

Enter all kinds of channels in the regional market, carry out brand promotion, prepare sufficient supply of goods, and return money to manufacturers in accordance with the agreement reached by both parties.

3. good sales network

The sales network of agents can cover the entire regional market, and all kinds of channels are organically integrated horizontally and vertically.

Having a strong wholesale channel and retail channel, the depth and width of the channel can fully meet the requirements of the manufacturers, reduce the cost of the network construction of the manufacturers, and quickly penetrate the whole market, increase the market share and the rate of distribution, and realize the deep tillage and meticulous work of the entire regional market.

4. super distribution capabilities

Agents can fully mobilize the enthusiasm of various channels, formulate reasonable distribution policies, effectively manage two or three levels of distributors and guide buyers, so that each distributor will take the brand of his agent as the first brand to operate.

Each terminal can be built into a five good terminal with good image, good location, good appearance, good training and good sales volume, and the maximum sales volume and turnover speed of each terminal will be achieved.

5. good customer relationship

Agents should have good customer relationship with modern chain stores, traditional stores, two or three level distributors and various commercial departments in the region.

The operation of a brand is a systematic project, which needs to deal with the relationship with all sectors of society, and agents are the best carriers to deal with the relationship among departments in the region.

6. perfect after-sale service system

The quality of after-sales service has a direct impact on the vitality of the brand, and most of the enterprises now give after-sale service to agents.

Therefore, a good agent should have a good sense of after-sales service, take after-sales service as a long-term strategy, and set up a professional after-sales service team to solve the problem of after-sales service in the area.

There are many criteria for measuring excellent agents, but there is only one standard for small and medium enterprises: in a given period of time, suitable agents are good agents.

For small and medium-sized enterprises, it is not necessary to find the agents with the strongest capital, the largest sales network, the strongest distribution ability and the best relationship between customers and customers.

This is very easy to appear "you love her, she does not love you" phenomenon.

For example, when she gets your agency right, she will not push your product, or even reduce her competitors and prevent her from acting.

Take this approach as a strategy to attack your brand.

After taking the first shipment, they did not sell to the warehouse. Instead, your brand didn't pull and support was not enough.

Therefore, for SMEs, the most important thing is a highly identical business philosophy.

For financial strength, sales network, distribution capabilities, customer relationship, as long as in a specific period and scope, suitable contractual cooperation is good agent.