Cartoon Is Not Popular, Children'S Shoes Are Facing Challenges.

Every child has an unforgettable cartoon age. Adou Ki, robot cat, Mickey Mouse...

These classic cartoon characters, which used to accompany us throughout our childhood, left a deep mark on everyone's mind.

Because of this, in the most popular era of cartoon design, almost all children's clothing and children's shoes are cartoon images and brands.

But in recent years, the market has told us that cartoon wind is going downhill, and children's products are facing a new round of shuffling.

In fact, the reason is not difficult to understand.

From the perspective of industrial development, a big problem with the use of cartoon images is the many edge ball.

A cartoon image with a certain brand often requires the authorization of an internationally famous cartoon company. If there is no authorization, it is tort or counterfeit, so we will see that countless Altman and dozens of blue cats on the market will feel too much at the same time.

Even with a certain price and authorization, the operator will feel that the better the risk is, the greater the risk is, because it does not know when to authorize it, or to increase the price.

The initiative is always in the hands of others, which means doing other people's work for others, and working for others.

Some people say that you can create cartoon characters, but it doesn't seem to be cost-effective.

First of all, we must have a strong originality. In addition, a mature and famous cartoon needs to be nurtured for years. We need to invest a lot. In the middle, we are faced with many problems of intellectual property rights. It is difficult to protect, it is easy to be impersonated, and the children industry is changing constantly.

In addition, from the analysis of children's character, cartoon images and cartoon endorsements that have been popular for several years should be abandoned.

Children are always active, novelty and interest are easily pferred.

Now the children are relatively precocious, the idea has also been greatly out of date, for example, today's children, compared to cartoons, may prefer online games.

Just because children's personality and adults are very different, we need to have an in-depth understanding of the characteristics and needs of children at every stage, and we need to respond quickly to the market.

For example, clothing, children's skin for adults is relatively delicate, easy to allergy, children's shoes, children also need deodorization, antibacterial and anti allergy, and the use of technology and adult shoes will also be very different.

With the increasingly fierce market competition, even a small pair of twelve children's shoes may have a high technical content.

At present, domestic children's products, such as clothing and shoes, have not yet been standardized. It should be said that it is difficult to regulate them.

Many children's shoes in the production process, it is the standard of adult shoes.

Children grow up in a number of ages. We can not all relate to them. We can only grasp our most competitive age and understand the characteristics and needs of children at this stage.

In fact, from the children's products industry, the difference between brands is far less obvious than the difference between adult brands. We all start from foundry and wholesale. Now everyone is starting to make brand, but this is a brand new starting line. Not only do we need to make quality, but also we need to make personality and new ideas.