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    How To Let Dealers Love You?

    2008/8/15 9:10:00 7

    Dealer Customer Manufacturer

    The international marketing network has not arrived yet, and Xiao Li, the company's business, is happy and worried.

    The joy is that this year's performance has been well done under its own efforts. Besides getting a good commission, it has also been awarded the company's prize, and has aroused high-level ideas. There are reports that he will be the focus of training for the company.

    profit

    Widespread decline in the region under its jurisdiction

    Distributor

    Several have made it clear that next year they will see the chance to change careers, and some of them are large local households. If they change careers, they will surely affect a large number of others.

    Distributor

    Confidence, how to develop next year's business?

    Xiao Li's new year's estimation is not so delicious.

    Xiao Li's situation is a very common situation, which is available in all trades and professions, but it goes through all the marketing.

    book

    In addition to introducing how to develop customers, how to ensure inventory, how to manage sales and other knowledge points or skills, it seems that there is no way to face them.

    Distributor

    The introduction of business turn or brand attachment.

    In the face of the intensification of competition, the change of consumption concept, the increase of sales cost and so on, and so on.

    Distributor

    The wastage rate has been regarded as a part of sales performance appraisal for many enterprises, and how to stabilize it.

    Distributor

    Team enhancement

    Distributor

    Loyalty is also valued by more and more enterprises.

      

    Distributor

    Why do we love each other? There are many reasons behind it.

    Distributor

    Self capability or development can not keep pace with the progress of enterprises.

    Distributor

    Development, management and

    Enterprise development

    Goals and concepts.

    But as a long-term planning enterprise,

    Distributor

    The establishment of the team is also

    Enterprise development

    Part of it, that is to say,

    Distributor

    The development, development, follow-up maintenance and growth are also part of the operation of the enterprise.

    Only in this way can we reduce it at the source.

    Distributor

    The rate of attrition has laid the foundation for us to explore other maintenance.

    Distributor

    The premise of loyalty.

      賦予榮譽和遠景規(guī)劃

    A customer of Xiao Li has been running the company's products for many years.

    Sales volume

    Also very large, is one of the local key customers.

    But Xiao Li gradually discovered this in his contacts.

    Distributor

    Despite its apparent efforts to manage the company's products, it gradually began to reduce orders and money back with the company.

    After many verification and many times with this

    Distributor

    Communication, Xiao Li realized that it was the customer who thought it was the product of the company or the industry.

    profit

    Less and less, the industry began to enter the declining period, he was ready to invest in another project, thus forming the pressure and development crisis of the company in the latter stage.

    Like this type of customer, the key is to pull back their confidence in the company.

    Generally speaking, many enterprises will convene at the end of the year.

    Distributor

    This annual meeting can be well planned.

    For example, according to different regions.

    Distributor

    The contribution of the "core strategic partners" and "XX regional gold medal" are listed.

    Distributor

    And so on, and in the public by the top leaders of the company to issue medals, prizes, prizes, or arrange tours.

    Distributor

    Conduct interviews and publish them in the company's internal journals.

    Distributor

    The names and interviews with them are published. For those enterprises with larger scale and more influential in the industry, they can also arrange business leaders and core.

    Distributor

    Have a discussion...

    Through these activities, we can bring the business to these.

    Distributor

    The emphasis, expectation and encouragement can be expressed intuitively and at the same time.

    Distributor

    To demonstrate the vision and blueprint of an enterprise, enhance mutual confidence and jointly develop and maintain the market.

      

    整合資源提升利潤

      小李還碰到一個很難對付的客戶。這個客戶最近好像對公司的意見越來越大,一開始還只是抱怨公司這里不好、那里不對;逐漸演變成對公司產(chǎn)品的促銷越來越少,與公司合作的廣告也不支付他那一份費用,并且將公司的產(chǎn)品從較顯眼的位置上撤了下來,堆在角落里任其自生自滅;而且對小李的態(tài)度從開始的耷拉著臉變化到一見面就是一頓臭罵,現(xiàn)在更是干脆避而不見了。

    Obviously, this type of customer wants to make money on behalf of the manufacturer's representatives. We can make use of the bundling sale of special products to achieve the repayment. This is also one of the ways that we know very well and can also increase.

    Promotion

    Activities to increase sales, and in line with the management of money back and delivery, customers also increased in the sales volume at the same time.

    profit

    In order to maintain this state or to win more

    Promotion

    Support,

    Distributor

    It is bound to repay in time, which is also beneficial to enterprises.

    Distributor

    A virtuous cycle is formed; we can also ensure effective product price control through effective control of market order.

    Distributor

    A

    profit

    It is also guaranteed that the purchase and sale policy can be adjusted in a specific season.

    Distributor

    Money back...

    In short, within a reasonable scope, we can integrate all kinds of resources of enterprises and increase sales by increasing sales volume.

    Distributor

    A

    profit

    And enhance this

    Distributor

    Their confidence enables them to naturally maintain their own development and operation.

     

      做好服務提供系統(tǒng)解決方案

    In Xiaoli's jurisdiction, there is a special customer. He is the first batch of company.

    Distributor

    From the year alone to the market by selling bicycles to the market, the development of a professional fleet of more than ten cars with a complete logistics system has also been more supportive of the company's policies. It is a core developed with the company.

    Distributor

    However, due to the intensification of industry competition and the change of consumption patterns,

    profit

    Also thinner, bigger and bigger, management is also facing bottlenecks, and sales have a downward trend.

    Distributor

    Relying on the company to pfer money, but now do nothing, just a bitter complain, compete for resources, manufacturers to reach for the cost......

    Make this

    Distributor

    Very disgusted.

    Like this

    Distributor

    At present, there is universality.

    They completed their primitive accumulation with their bravery, diligence and cleverness. But when the market develops faster and faster, and the market situation changes faster and faster, their disadvantages gradually become apparent. Their demand for and desire for management knowledge is becoming more and more urgent.

    The most effective and direct help comes from the upstream enterprises.

    Salesman

    Professional, pragmatic, practical and practical.

    Distributor

    Welcome.

    This requires enterprises.

    Salesman

    Not only to sell products to customers, but also to help customers sell, improve sales efficiency, reduce sales costs and improve sales.

    profit

    And so on, that is to say, a complete system solution needs to be given to the customer.

    This requires

    Marketer

    Firmly rooted in the market, carefully study the weak links of customers, find their needs, at the same time, constantly improve their own quality, enhance learning, enhance their professional ability and theoretical level, only in this way can we better provide our customers with professional and effective services.

    Do terminal to improve terminal efficiency

    Many more

    Distributor

    In the face of Xiao Li's manufacturers

    Salesman

    They always keep a lot of beef. They often press a lot to get better policies from manufacturers. Almost every purchase is "big".

    But sales volume is not directly proportional to their pressure, which has become their bargaining chip, every time and manufacturer.

    Salesman

    Meeting is the three sentence: "do not talk about policy", "do not talk about money", "do not talk about orders", let.

    Salesman

    It's very gloomy.

    Distributor

    The warehouse is full of goods, but it can not be pferred. Finally, it has to go back to the manufacturer, but the market has been lost in the process.

    In the face of this

    Distributor

    In addition to constantly pressing goods to store up his warehouse, as far as possible to occupy more warehouse area and capital flow at the same time, more ways to help him do a good job in the sales terminal, so as to improve the circulation of goods.

    Only in this way can we squeeze together.

    Distributor

    The warehouse area and capital

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    Read the next article

    Dealers Can Not Be Treated Equally.

    Regional distributors and provincial distributors are not popular. Manufacturers are more likely to divide dealers according to categories such as region, channel category and scale.

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