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South Fujian Shoes And Clothing Enterprises Sing "Sports Classics"

2008/8/23 9:48:00 7

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Shoes And Clothing Enterprises Olympic Marketing In Southern Fujian

The record of Beijing Olympic Games continues to refresh and miracles are constantly created.

The National Anthem of People's Republic of China has been heard from time to time in various competition venues. Since the first day of competition, the Chinese delegation has won the top spot in the gold medal list steadily.

At the same time, the young Chinese sports apparel brand has also attracted widespread attention with the hosting of the Beijing Olympic Games.

Among them, Anta, PEAK, Hongxing Erke, spell cards, XTEP, Wan Jie long, and other sports clothing and sports shoes brands from southern Fujian Xiamen and Quanzhou have also entered the field of vision in a large scale.

The Beijing Olympic Games became a feast for the manufacturers of private shoes and clothing in Southern Fujian.

　　鴻星爾克押寶中國"首金"

In August 9th, Chen Xiexia, a Chinese female weightlifter wearing the logo of Hongxing Erke, won the gold medal of the Chinese delegation in the new Olympic record with a total score of 212 kilograms and won the gold medal of the Chinese delegation in the 48 kilogram class.

Then a large advertisement of "Xia, raising China's strength" appeared in various media throughout the country.

Hongxing Erke succeeded in betting and was lucky to win Lining on the first opening day.

Hongxing Erke signed a contract with the women's weightlifting team in April 2007, and Hongxing Erke sponsored by the "love to fight" is not the whole women weightlifting team. They are only 48 kilograms of Chinese women's sponsors.

In the men's 10 meter air pistol match, which was earlier than Chen Xiexia's gold medal, Jin Zhongxiu won the bronze medal, won the first medal for the Korean delegation, and Jin Zhongxiu won the first appearance of the Chinese brand on the podium of the Beijing Olympic Games.

As of the morning of August 20th, the DPRK delegation had won 2 gold, 1 silver, 3 copper, and Hongxing Erke provided all the costumes for the entire delegation of the DPRK delegation with a very high sponsorship fee and became a great winner.

　　廈泉鞋服民企動腦筋

At 17 p.m. Beijing time on March 24, 2008, the Olympic flame was successfully lit at the ancient Olympic site. The first torch bearer Nick Laz J passed the torch to the first Chinese torchbearer and the Olympic gold medalist Luo Xuejuan in Athens before the tomb of the founder of the modern Olympic Games. The Xiamen based China (Athens) Limited played the slogan "I fight to win China" and then announced the signing of the 4 year contract with the Chinese national swimming team.

In August 19th, the Chinese women's basketball team defeated Belarus by 77:62, the third time in the history of the Olympic Games, the top four in Belarus, and the Belarus team's robe came from XTEP, Quanzhou.

Although no medal has been won yet, "participation is the victory" in Iraq, as a result of 4 days' experience from the disqualification to the lifting of the ban, the sponsor PEAK has also received great attention.

Since 2007, PEAK has signed up to become a clothing supplier of two countries in Iraq and Cyprus.

PEAK, which has always insisted on basketball, also sponsored many national basketball teams such as Uzbekistan and Australia.

In addition, Anta has signed up to become an exclusive supplier of sports equipment for the Lithuania Olympic delegation. At the same time, Anta also presented the war boots to Scola, the Olympic athlete of Argentina. Yao Ming's rocket teammates stepped on Anta basketball shoes.

The Olympic Games are the most expensive comprehensive sponsorship projects in the world. The "entry fee" is as high as RMB 440 million yuan.

　　奧運商戰場外不遜場內

August 8th was the opening day of the Beijing Olympic Games. The live broadcast of CCTV attracted the attention of millions of Chinese compatriots. The former national basketball player Liu Yudong walked into the CCTV studio and appeared in front of the 1 billion audience in front of Liu Yudong's endorsement of PEAK clothing.

In CCTV's broadcasting channel, there is also a "XTEP" that comes from the southern part of the country like "PEAK".

During the whole Olympic Games, XTEP was named "courier Express" column with a huge sum of 46 million yuan. At the same time, it spent 63 million 330 thousand yuan on the "live broadcast of the final placement".

According to a survey published by the media research company of CCTV, 5 of the 12 best performing enterprises in the Olympic performance index were "non Olympic sponsors", of which 4 came from Quanzhou.

　　爭奪資源啟動后奧運戰略

Nowadays, because of the development needs, most of the private shoe and clothing manufacturers in Southern Fujian are developing the strategic layout of "pre store and post factory", that is, the establishment of operation Department and settlement center in Xiamen, and the construction of production base in Quanzhou with complete industrial chain.

During the Olympic Games, bosses such as Anta, Hongxing Erke, PEAK, XTEP and other shoes and clothing enterprises all got together to squeeze into Beijing.

Besides the first time to grasp the achievements of the sponsoring sports teams, the bosses of these shoes and clothing enterprises still have two things to do, look for athletes and identify sports teams.

"We signed a contract with the national swimming team for 4 years. We have the right to choose the best swimmers to become our spokesmen.

"Blue card" (China), said Mr. LAN.

Another arrangement for Xiamen Wan Jie long to sponsor the Chinese table tennis team in Beijing is to "communicate further with the national table tennis team after the match."

The torch of a Beijing Olympic Games ignited the Olympic flame of domestic sports marketing, and the owners of shoes and clothing enterprises in Southern Fujian also focused their attention on sports resources.

XTEP took the lead and signed the contract to become the sole partner and designated sponsor of the sports equipment for the Eleventh National Games to be held in Ji'nan, Shandong in October 2009.

In fact, as early as before the Olympic Games, many Xiamen spring sports enterprises took sponsorship of sports events as their marketing strategies.

The famous sports brand, 360 degrees, chose to sponsor the diving competition before the Olympic Games, so as to attract eyeballs.

Xiamen Wan Jie Long costume has invested heavily in the construction of the first online sporting goods online website in China, which can easily enjoy sports goods door-to-door service.

After nearly 20 years of development, sports brands in Xiamen and Quanzhou are no longer relying on single star endorsement to promote. Nowadays, more rational, scientific and reasonable three-dimensional marketing mode is adopted to promote the overall development and has become mature.