Kang Tai: An In-Depth Interpretation Of "Healthy And Healthy China"

2008, no matter what level it stands, it will be a watershed for China.

In 2008, because of the Olympic Games, the enthusiasm of the Chinese people will be unprecedentedly high. The concept of "nationwide fitness" will be deeply rooted in the hearts of the people, and the consciousness of "health" will also be strengthened gradually.

The government is also faced with the problems of the operation and operation of the Olympic venues in the post Olympic era and the urgent need to improve the physical quality of the whole people. Therefore, after 08, the national fitness campaign will be fully promoted at the government level.

Sports and health will still be the main theme of Chinese public attention after 08.

The slogan of "the healthy and healthy China" is the combination of the background of the times and actively building the brand image with the characteristics of Kang Tai. This is the orientation for the long-term development of the brand image of Kang Tai.

It can be said that the theme of the promotion of "healthy and healthy China" is a manifestation of the brand atmosphere and highly operation of Kang Tai sports. It is a signal that Kang Tai sports has a strong breakthrough in the existing brand structure.

As we all know, the introduction of a brand promotion slogan must first ensure that the theme slogan is full and extensible in connotation, so as to ensure that consumers can perceive or resonate with promotional slogans.

So, how can the slogan of "healthy and healthy China" be conformed and full of emotional awareness and sympathy?

We believe that "healthy and healthy China" refers to the overall physical and mental health, which is a complete health movement structure. It includes three levels: "health of life", "health of movement" and "mental health". These three levels overlap and become independent of each other, so that the health movement can show the greatest degree of athletic strength, sport passion, sports enjoyment, emancipation potential, create peak sports experience and achieve the highest value of sports health.

Whether it is leisure sports or professional sports, as long as you spread out every effort that you have, you will gain health, happiness and passion.

First of all, the first level of "healthy and healthy China" is "the health of life".

The health of life means that in real life people must attach importance to healthy habits and habits.

For example, diet health, less smoking and drinking, nutrition and matching on a reasonable and balanced; at the same time, at ordinary times also pay attention to work at the expense of reasonable exercise, such as running, fitness, outdoor sports, tourism, etc., these are the healthy category of life, also belong to the popular health concept category, the extension of the "health" theme of Kang Tai touches this level, is to cater to the fact that the national fitness concept is deeply rooted in the hearts of the people, but also can cause a wider emotional resonance.

However, it is not enough to merely touch the connotation of "healthy and healthy China" to this level, and it needs to be deepened.

Secondly, the second level of "healthy and healthy China" is "sports health".

Sport is a competitive sport at many times, and it is always full of fierce competition and confrontation.

Therefore, athletes in sports health is also crucial, only to ensure that under the premise of health, we can achieve good results.

The key to athlete's health is that his sports equipment should be able to provide enough protection.

As a professional sports equipment manufacturer, Kang Tai sports, of course, is very concerned about the health of athletes and consumers. Providing athletes and consumers with sports equipment that can ensure their health is the bounden duty of Kang Tai sports.

Therefore, Kang Tai is working hard to provide more professional and more protective sports equipment for consumers.

Under the background of the 08 Olympic Games, "healthy and healthy China" can be sublimated and resonated on the guidance of mass consumption.

Third, "healthy and healthy China" is ultimately concerned with "mental health".

Mental health is more directed towards the mental outlook of people towards people and things.

Positive, upward, hardworking, resolute, persistent, unyielding, brave and undaunted.

These are the true portrayal of mental health.

No matter in normal life or in sports, everyone must have mental health. In life, they may encounter setbacks and blows, and may suffer injuries and injuries in sports. In the face of these setbacks, only by keeping a healthy belief in spirit can people get out of difficulties.

Therefore, the connotation of "healthy and healthy China" of Kang Tai continues to sublimate at the spiritual level. From the concern of life health to sports health to mental health, the link between sports and sports is linked, so that the theme of "healthy and healthy China" does not deviate from the brand positioning of Kang's professional sports, and has more connotation extension.