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AOKANG, A Private Shoe Manufacturer, Demands Its Own Olympic Standards.

2008/8/25 9:17:00 14

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Recently, the international news center has a warm atmosphere. The theme of the Beijing Olympic Organizing Committee is "the Chinese enterprises in Beijing Olympic Games".

As a sponsor of the 2008 Beijing Olympic Games, private enterprises such as AOKANG, Heng Yuanxiang and Li Bai shared their Olympic passion and dream with the media reporters.

Olympic complex of private enterprises

As the largest private shoe making enterprise in China, AOKANG group has always been very fond of the Olympic Games. Supporting the Olympic Games has become an indispensable part of AOKANG's corporate culture.

In March 22, 2007, with the approval of the Beijing Olympic Organizing Committee, AOKANG Group officially became a supplier of leather products for Beijing 2008 Olympic Games. It is responsible for providing Olympic ceremonial footwear for Chinese Olympic delegation and all etiquette personnel of the Olympic Games.

The qualification of suppliers has not only realized the dream of AOKANG group joining hands with the Beijing Olympic Games, but also carried AOKANG products with too many dreams to a broader international stage.

After joining the Olympic Games, AOKANG has launched a series of large-scale social public welfare activities with the theme of "dream Olympics". It has realized its own public welfare dreams for 6 Chinese Olympic champions, such as Ma Yanhong, Gao Min, Qian Hong, Wang Junxia, Yangling and Tian Liang.

In the meantime, through the achievement of Ma Yanhong's "retired athlete rehabilitation spinal rehabilitation fund", Gao Min's "Beijing Sport University poverty area sports support scholarship", Qian Hong's "open water rescue fund", Wang Junxia's "Western health run", Yangling's "children's rehabilitation room", Tian Liang's "assistance for congenital heart disease children" and other Olympic champion's dream of public welfare, with practical action to help those who need assistance.

In order to cheer the Chinese athletes, in June 2008, after signing Liu Xiang in November 2007, AOKANG launched a massive activity of Liu Xiang's cheer in the whole country. Through "refueling China, refueling Liu Xiang" to cheer for the Olympic Games.

It is reported that in August 4th, the AOKANG Liu Xiang cheer group has officially launched into Beijing to cheer for Liu Xiang at the Olympic Games and cheer for China's athletes.

And on the same day, AOKANG group also joined hands with sina to launch the "gold medal conjecture, the Olympic Games" action, so that more people can participate in the Olympic Games.

According to the head of AOKANG brand, after the Olympic Games ended, AOKANG group's "Olympic dream action" will continue. AOKANG group has invited Liu Xiang to become a special ambassador for the Olympic Games of AOKANG's Olympic Games. After the Olympic Games, Liu Xiang's public welfare dream "the ten National Olympic champion enlightenment coach selection" was launched to thank these coaches for their efforts to win the Olympic champion.

Meanwhile, AOKANG group will realize their dreams for some new Olympic champions in 2008.

Create Olympic quality

In April 10th of 2007, Guangzhou Li Bai group and the Olympic Organizing Committee formally signed a contract, officially became the 2008 Olympic washing supplies supplier.

Since then, Li Bai group has opened the prelude to Olympic marketing.

Li Bai can be selected as a supplier of washing products for Beijing Olympic Games. Apart from the strong enterprise strength, excellent R & D capability and quality of products are also important reasons for Li Bai's admission to Beijing Olympic Games.

Li Bai owns the most professional and complete product category in China's washing industry.

It has four Chinese famous brand products and two national inspection free products. It has one of the two most advanced liquid detergent production lines in the world, and has been involved in the formulation of some national standards for products.

In product research and development, Li Bai is committed to developing products that protect clothing, do not hurt hands, save water and save time, and protect the environment. The products of the whole line have no phosphorus formula, which is in line with the requirements of Green Olympics.

On the other hand, as the most influential sports event and cultural event in the world, the Olympic Games is also the best platform to fully integrate enterprise resources and enhance the brand impact of enterprises.

Li Bai, when he entered the competition of Olympic suppliers, realized that the Olympic Games represent a high level and high standard, and it is an "Olympic quality".

To join hands with the Olympic Games is to integrate pluralism, openness, innovation and cooperation into the strategy of Li Bai, so as to fully integrate enterprise resources and enhance brand influence.

Li Bai's sponsorship of the 2008 Olympic Games in Beijing has clearly reflected the strategy of Li Bai's "big day" development, hoping to improve the brand of Healthy Li Bai with the influence of the Olympic Games.