Double Stars -- Pride Of China'S Own Brand

Mention "double star", many people first think of comfortable, beautiful, wearable sports shoes.

Double star is a shoe industry, but today's binary star has formed five pillar industries (shoes, clothing, tires, machinery, thermoelectricity), eight industries (shoes, clothing, tires, machinery, thermoelectricity, printing, embroidery, three production) to keep pace with each other, and jointly build a new pattern of strong double star and strong brand.

Double star is one of the five famous brands in Qingdao. The double star group with more than 80 years of development is the pride of the national industry.

There are too many "first", in the tide of reform, the first one is to steal the selling shoes and go into the sea market; the first is to expand the business at low cost and go towards the way of horizontal economic integration; the first one is to separate the planned economy from the commercial system of exclusive purchase and sale, organize the ordering business by itself; the first one is to implement the strategic pfer of "Eastern Development and western development"; the first is the right of self import and export; the first is the national well-known trademark; the first is the listing of shoes industry; the first is the diversification of the footwear industry; the first is the brand name of the Chinese; the first and the only one is the qualification to obtain the exemption from the State export.

Double star, take the market as the main line, take the famous brand as the core, take the globalization marketing as the goal, vigorously implement the "celebrity, famous enterprise and famous brand" three strategies, successively set up the Double Star Development Zone in the Qingdao Development Zone, Yimeng mountain area, the Central Plains and the southwest and so on, have more than 140 production lines, and take nearly 3000 chain stores all over the country as the network, forming the biggest marketing service system of the Chinese footwear industry.

10 foreign companies, such as the United States, have been built abroad, and their products have been exported to more than 80 countries and regions such as the United States, Japan, Hongkong, the Middle East, South Africa, Australia and other countries. They have established trade relations with more than 200 foreign merchants and reached 80 million dollars annually.

Double star has successfully entered the tire industry through the operation of brand and operation funds, turning from artificial shoes to shoes for shoes making. The leading products cleaning machinery of double star casting machine occupies more than 70% of the market share of the whole country, and the bid winning rate of large non-standard products is over 95%; the Double Star Rubber company has the capability of producing a full set of oblique and agricultural tire equipment, and has successfully developed over 30 kinds of key equipment for high, fine and pointed radial tire.

The industry that binaries are involved in is not only China's dominant industry, but also the growing demand of local market demand. It can be said that the huge market space has created great room for double star development.