PEAK Shoes Join Cyprus

In August 14th, heavy rain in Beijing, but failed to stop PEAK Group Chairman Xu Jingnan, deputy general manager Xu Zhida, director of international business department Wu Bingrui and others appeared in Beijing International Hotel on time.

They were greeted by President Christofias of Cyprus and some officials of the Ministry of foreign affairs and the Olympic Committee of the country.

The reason for the handshake of the Chinese business tycoon and the Cypriot political strongmen is simple. Because the PEAK group has sponsored the Cyprus Olympic delegation, the two sides very much hope that the good relationship formed by the Olympic Games and the economic opening will continue to develop.

Sponsoring a small country like Cyprus shows PEAK's strategy of "one step at a time, steadily and steadily" in the process of internationalization. It is also a "last resort".

"PEAK has always wanted to be a sponsor of the Chinese delegation or some popular projects. Unfortunately, Adidas and Nike are always in financial trouble and are always rushing to sign ahead."

Xu Jingnan said this with a slight regret.

But for this situation, PEAK has not been discouraged and given up. They have been looking for a way to "break through".

The Beijing Olympic Games sponsored three Olympic delegations in Cyprus, Lebanon and Iraq, and the meeting with the president of Cyprus was a way to "break through".

As Xu Jingnan said, compared with Adidas, Nike and other world class brands, PEAK has limited financial resources and limited influence, but they can always take the initiative and get unexpected results.

Such as sponsoring the Iraqi Olympic Committee, twists and turns, PEAK has also benefited from such twists and turns.

Because Iraq's qualification has been recovered, only 11 people came to the end, and the influence was once worrying.

However, the 4 athletes who came out of the civil strife earned the sympathy of the audience, and also made the positive image of PEAK rise in a straight line.

Surprisingly, however, it is precisely because of Iraq's eligibility criteria that the Internet once circulated rumors that "PEAK did not send the sports equipment to Iraq players before the Olympic Games". Later, the Iraqi Rowing Athlete Haider Nuza came out to make a rumor.

He said they received the sports equipment sent by PEAK before the opening of the Olympic Games. The news photos they wore on the Internet were not new competition suits. They were training photos before the Olympic Games. They were photos taken by PEAK before sponsoring Iraq, not the pictures of the Beijing Olympic Games.

Why is there such a rumor on the Internet? Haider Nozad said he did not understand it.

In fact, the Iraqi team finished their flag raising ceremony in the Olympic Village in August 9th with PEAK's entry suit.