Analysis Of The Development Trend And Shortage Of Shandong Fur Industry

Shandong is recognized as the first province of fur farming, growing in the process of development, but there are still many unsatisfactory places.

The characteristics determine the development trend, and the insufficiency affects today and tomorrow.

The deficiency is also for better improvement and development.

    一．市場(chǎng)炒作團(tuán)體意識(shí)有待提高

The first use of the color fox was to sell meat in Guangdong, and the opportunity for its success was the blue fox and the snow fox skin, and the high price of the colorful fox fur in Finland auction.

The development time of Shandong color fox is the earliest among all provinces in China. The color fox comes from the tropics in the tropics, and almost buys all the colorful fox species in Shandong Province, and carries out the crazy speculation.

We can find out that the number of colorful fox hype teams has been established in China through the propaganda of colorful fox advertising. When we are talking about the first pot of gold, we must be patient and wait for the process of commercialization of colorful fox fur.

    二．口碑和品牌意識(shí)都很重要

Tangshan raccoon dog is a famous brand in the game of raccoon dog.

In the mink trade, Dalian similar mink also sold dozens of dollars more than Shandong PI.

The price of marten and raccoon skin in the Shandong area is lower in the south of the country. The reason for this phenomenon is more than two. One is the lack of brand awareness. There is no concept of efficiency to breed. We can recognize the charm of brand by the price of Tangshan raccoon and Dalian mink. Two is word of mouth.

When we are desperately calculating the cost, the market is also trying to figure out the true value of the raw leather.

Moreover, once word of mouth is formed, it is very difficult to change it again.

I once told a lot of people that a farm produces the best leather in the local market, and it will not sell high prices, because in the thinking of leather traders, you are producing poor skins in this area. How can he give you a high price?

This requires changes in the overall thinking of practitioners.

    三．皮毛市場(chǎng)建設(shè)過于匱乏

Tangshan Leting and Qinhuangdao Changli are coastal cities, and many of the Shandong counties are located on the coast of the Yellow Sea, but we are behind the construction of fur market.

The economy of Shandong peninsula is supported by manufacturing industry and fishery, and the GDP contributed by fur farming in Peninsular area is so small that the government's attention to fur farming is not as strong as that of Leting and Changli.

Through the Linyi Tang tou fur market is just a small village fur market situation can be reflected.

In Zhejiang's Chong Fu fur market, the leather merchants from Linyi, Shandong, have formed a team.

It should be said that there is no shortage of fur broker in Shandong province. What is missing is the importance of fur industry.

Last year, in a fur market in Hebei, a leather merchant told me that a fur market was built in Qingdao, but the preferential conditions it offered were not as good as those in Hebei. If they could be duty-free and safe, many of them wanted to go.

This shows that the construction of fur market in Shandong can be established only by providing a series of safeguards.

For the future development trend of fur industry in Shandong, I believe that first, we must strengthen the construction of fur market. Shandong Peninsula needs 2 to 3 large fur markets to trade.

Through the establishment and development of the fur market, the fur industry in Shandong has been broken through, which has attracted the attention of the relevant media and the government. It has become a trend to improve the competitiveness and brand building ability of Shandong fur industry as a whole, so as to extend the entire fur industry chain and bring it into a benign operation state.