Big Business Storm Lining Brings You New Experience In Olympic Technology.

When the Olympic flame is passing from Mumbai to Bangkok, when the Lining brand carries the Olympic spirit, the "Caravan" is crossing the whole country. In April 18th, Lining brand took the "Lining technology experience" area, and Wang Tao, who won the ping pong championship at the 1992 Barcelona Olympic Games, came to Dalian.

Lining brand owns many sports resources at home and abroad, such as table tennis, diving, gymnastics, shooting four Chinese national teams, Spain and Sweden Olympic team, Argentina, Spain basketball team and American table tennis team.

In 2008, they will fight for the Olympic Games in the Lining brand. The chief executive officer of Li Ning Co, Guo Jianxin, said: "our most direct support for Olympic heroes is to enable Lining products and technology to help them improve their athletic performance."

Lining brand has been continuously investing in design and research and development, and the "Lining technology exhibition area" at the event site is showing the latest technology from Lining.

The sports fans gathered in the exhibition area are dedicated to close experience of these "Lining" technologies used in the top sports teams and top athletes' robes of the world to see how these technologies enhance their sense of movement in life.

"Lining science and technology exhibition area" is divided into four parts: treadmill test, touch height, clothing high-tech fabric, and Lining high-tech shoes display.

By testing on the treadmill, you can get a scientific analysis of the foot and landing movements of running, and you can also experience the lightness of the "Lining" super light running shoes on the treadmill.

Sports fans discovered that Olympic champion Wang Tao was also enjoying the fun in the experience area. He read his running analysis report carefully and listened to the wearer's suggestion put forward by the technicians. He could not help but praise, "for the first time in such a test, I really didn't expect that even the simplest single runner has so many needs to pay attention to."

In addition, you can experience the Lining brand's core technology "Li Ninggong" in the high touch area. This technology can help you jump higher and more relaxed; while in the hi-tech fabric area and the high-tech shoes exhibition area of Lining, you can see the high-tech fabrics used for Lining's clothing and the different technologies used in the "Lining" shoes used in the world's top sports teams.

Apart from having a chance to get close to the Olympic champions, we can also see the first four Olympic Games delegations awarded by Lining in the "Lining" exhibition area.

They have been accompanied by Chinese Olympic heroes standing on the Olympic podium.

Among them, Sydney Olympic Games award equipment - "dragon clothing" and "butterfly shoes" have been named "best prize equipment" by journalists from all over the world.

Today is Friday, but this does not affect everyone's enthusiasm for the Olympic Games and sports technology. The masses who come to visit the experience are in an endless stream. While visitors are looking forward to the successful hosting of the 08 Olympic Games, they also sigh that technology has changed our lives and made our sports more comfortable and scientific.

It is understood that this is the third time that Lining brand has participated in the "big business storm" as a partner. The exhibition is sponsored by DAC group, one of the largest retail groups in China.

Since the first "big business storm" in 2005, every exhibition has significantly increased sales of sports goods, with sales increasing by more than 60% over the same period.