Benefiting From The Beijing Olympics, Lining Anta Orders Increased By 5.

According to the Hongkong economic daily, a brand of Nike, Adidas and Li Ningsan has opened at least 5 flagship stores on the main street of Beijing, just a few hundred meters, and all of them are attracted by the Olympic series. The advertising of sports brands is also overwhelming.

Shai Feng, a senior consultant in Shanghai Business Consulting Co., Ltd., which advises sports marketers on brand promotion strategy, said that the market for sporting goods in mainland China is getting larger and larger. The sales volume of the whole market increased by at least 20% last year, but the growth rate of the market after the Olympic games may slow down.

Expect brands to enter the world

Chen Weicheng, chief financial officer of Li Ning Co, predicted that the growth of turnover during the Olympic Games was at least 6 percentage points higher than that of last year. The growth rate of orders in the first quarter increased by 52%.

Chen Weicheng said: "this year Olympic year, we do not worry about business, the most important thing is how to improve brand by leaps and bounds."

At the same time, this year's brand also sponsors Olympic representatives from other countries.

Lai Shichang, chief operating officer of Anta sports, which is the main player in the mass market, said the company had ordered orders for goods in the first three seasons of this year, and the order increased by 50% annually.

The company's goal is to raise gross margin by 4.8 percentage points to 38%.

Wang Zhiqiang, chief financial officer, said that the company will launch a series of nostalgia Olympic Games, such as the 1984 Kappa sponsoring the theme of the US team.