Export Enterprises Moving To Emerging Markets

The 103rd Canton Fair reflects the current changes in the pattern of foreign trade, and the European and American routes are being tested.

The 103rd China Import and Export Fair (hereinafter referred to as the "Canton Fair") is coming to an end. The Guangzhou correspondent at the morning post has learned at the Canton Fair that the shrinking of the European and American consumer market has made the corresponding foreign trade routes no longer popular. Many exhibitors of Fujian enterprises are actively developing new markets such as South America, Africa, the Middle East, Southeast Asia and Eastern Europe while stabilizing their old customers.

European and American consumer market atrophy

At the Canton Fair, many exhibitors reflected that there were fewer merchants in Europe and America than ever before.

In the view of enterprises, the US economic downturn and the trend of exchange rate changes have had an impact on European and American customers, especially those of some large buyers.

Forster, a buyer from Oklahoma, told reporters in an interview with a Morning Post reporter that many large retailers in the US are not having a good time. The consumer market has been greatly affected by the subprime crisis. Many Americans are beginning to change the habit of wasteful spending and learn to tighten their belts.

Retail sales of large shopping shops are also decreasing.

In order to prevent unsalable goods, the Canton Fair did not purchase as he did in the past. Instead, he took some catalogues back and found suitable suppliers in China according to the actual market demand.

Danny, a buyer of France, told reporters that the contraction of the consumer market triggered by the subprime mortgage crisis is spreading from the us to Europe.

She said: "the consumption market in many Western European countries is becoming more and more sluggish, and the market demand is further declining.

On the other hand, China's export commodities are rising again, so this time we are in a dilemma.

Quanzhou Boya gift company official said that its products are mainly exported to Europe and the United States, such as the United States, France, Italy, Spain and so on. But recently, influenced by many factors such as internal and external environment, their export pressure is increasing.

"The US economic downturn has spread to the European market, so we feel more and more difficult to do all over the European and American markets.

Because the number of European and American customers is decreasing, domestic enterprises are becoming more competitive.

The person in charge said.

Rising purchasing power in emerging markets

Business is always "laughing and worrying."

While the consumption market in Europe and the United States is shrinking, the purchasing power of international emerging markets is rising, which has attracted the attention of the foreign trade circles and brought opportunities to Fujian's export enterprises.

Mike, a Columbia buyer who purchases more than ten thousand cameras at the Canton Fair, said in an interview with the Morning Post reporter that in recent years, Columbia's economy has developed rapidly, and the purchasing power of consumers has been increasing. More and more consumers like Chinese products because of good quality and low price.

"This is my first time to purchase in China, but it has been very successful. The products sold here are much cheaper than those sold in Columbia, so I did not bargain with the suppliers in China.

I think after this cooperation, we will often come to China to import goods. "

Mike said.

According to the introduction, Columbia is located in the north of South America. It looks across the Caribbean Sea from North America. Its products can be pported to Central America, the Caribbean coastal countries and the United States and Canada through the Caribbean Sea, but also to the European countries through the Caribbean Sea and the Atlantic.

In addition, Columbia, Mexico and Venezuela have mutual tariff reduction agreements, and Columbia has also signed a free trade agreement with Chile, and the global market is gaining more and more radiation.

"Our big customers are no longer in major European and American countries. Since last year, the purchasing volume of customers in Greece and Brazil has been increasing, and it has become a major customer of our company," said the person in charge of the textile products company of Fujian Jin Wang textile company.

The value of a large container of home textile products is quite large. One of our Brazil customers, each order is a large cabinet, and the speed of making the order is very fast, that is, the order of the next cabinet immediately after the single entry has been kept on the order.

The person in charge said.

In this regard, Chen Danfeng, director of the Fujian Provincial Foreign Economic and trade SME Service Center, analyzed that there were more buyers in emerging markets such as the Middle East, Eastern Europe, South America, Africa and Southeast Asia at this fair. Enterprises should seize this opportunity and explore new markets.

He said that in the face of declining demand in Europe and the United States, if enterprises can accelerate entry into emerging markets and develop products suitable for emerging market countries' consumption habits and market characteristics, they will be able to dig out a big opportunity for enterprises to develop after the reduction of orders in Europe and the United States.

Now some countries in South America, Eastern Europe, Africa, Southeast Asia and the Middle East are developing rapidly, and the purchasing power of the local market is rising.

Viewpoint: can play "environmental protection technology" brand.

During the press interview, many enterprises put forward the idea of conquering the emerging market. Generally speaking, for enterprises that have been exporting to the European and American markets, they can choose to shift their export focus to the emerging market, but they must adjust their export ideas to better adapt to the market demand of these countries.

Among them, Jiang Dunjin, deputy general manager of Fuzhou Deyi import and Export Co., Ltd., the main telescope business, has some ideas.

"In the face of various factors such as raw materials, labor force, exchange rate and other factors, we take the strategy of developing environmentally friendly materials, increasing the technological content of products, thereby improving export prices and profits."

He said, "we have recently intensified efforts to find environmentally-friendly materials for new product development. The newly launched optoelectronic telescopes have used environmentally-friendly materials. After the launch of the products, they are greatly favored by merchants and the price is increased."

Jinjiang Electric Lighting Co., Ltd. said that its company has developed many energy saving and environmental protection lighting products, and is favored by customers.

"At present, most of the LED lamps on the market are mostly made of fluorescent tubes containing mercury. If the product is discarded, the Mercury will contaminate the environment if there is no special treatment.

Our newly developed products use new environmentally-friendly materials instead of mercury.

In addition, we have also developed a lot of energy-saving lamps, which save electricity, and consumers can not use such lights for a long time. The electricity saved is equivalent to buying the lamp.

He said, "in fact, from our customers in Brazil and other countries, their awareness of environmental protection and energy conservation is constantly being strengthened, so they are very popular with them."

According to expert analysis, consumers in emerging market countries are very receptivity to new products, especially those with high technology content, because the overall technological level of these countries is not as good as that of China. Therefore, although these products that sell "environmental technology" brand are much more expensive than ordinary products, local consumers will still agree with the technical added value of products.

Each Canton Fair will reveal some information to reflect the trend of foreign trade.