Children'S Shoes Market Is Infinite, Foreign Brands Are Sucking Gold.

The market potential of children's shoes is huge.

At present, the number of children aged 3-12 years in China is about 230 million, about 30 million new babies every year. By 2010, the number of new children will reach 400 million.

According to the current urbanization ratio of 45%, the children in this age group will reach 100 million.

This means that if the children consume 4 pairs of shoes per year and the average price of each pair is 40 yuan, the market will be more than about 20000000000 Yuan.

With the improvement of people's living standard, 40% of family expenses are children's consumption.

In particular, China's unique one-child policy determines that consumers of this special age group are the most potential consumer groups in today's society.

If we develop children's business, what kind of market will the industry be concerned about?

According to statistics, children's shoes have annual market capacity of nearly 30 billion yuan per year.

Nowadays, people's living standard is getting higher and higher. Parents are spending more and more on their children's lives. Children's consumption presents an obvious trend of individuation and purchase initiative.

Therefore, the market space of children's shoes will increase year by year.

Sales channels are diverse and business opportunities are unlimited.

Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses.

The trend of children's costumes becoming adults has reduced the design cost of children's shoes to the lowest level, and the high grade brands in the market have been very poor.

The industry believes that children's clothing shoes and hats follow the adult clothing shoes and hats market operation standards.

There are many ways to enter the field. The first agent is a brand agent, who obtains the right of operation and management in a certain area, sets up counters in large stores in the region or independently develops several exclusive stores.

It can also set up exclusive stores only for single store operation.

A simpler way is to purchase goods from the wholesale market of clothing, shoes and hats.

Take the sales situation of children's shoes in Jiangsu Province as an example, for the main shopping malls of children's shoes, there are more than 40 households in the province, with an average of 10 children's shoes in each shopping mall. The average annual retail sales of these children's clothes are 1 million yuan.

In addition, there are about 400 brands of children's clothing stores across the province, with an average annual retail sales of about 50 thousand yuan, or about 20 million yuan, with a total retail sales of more than 22 million yuan.

In a single province of Jiangsu, sales of children's shoes are so good that the market for children's shoes is unlimited.

International brands rush to market Chinese children's shoes

In the face of such a huge market potential and lack of main brands in China's children's shoes market, foreign shoe companies are eyeing them. Some brands of children's shoes have stepped into the market of children's shoes in China.

The world's first Italy BBG (http://www.bbg-shoes.com/) children's shoes have been franchised in China since 06. In just two years, they have been blooming in 123 cities such as Beijing, Shanghai, Tianjin, Guiyang, Changsha and Zhuzhou. They occupy the Phnom Penh silver corner of children's shoes. The average monthly profits of chain stores are all above 20 thousand. It can be said that the ability to absorb gold has made people realize the strong ability of international chain brands.

For the success of the Chinese market, Zhang Hao, deputy general manager of the Yongsheng children's shoes business operator Liye BBG, said: "first of all, at present, the domestic children's shoes retailers are mainly small vendors, lack of capital and talent strength, no vision plan, no idea about brand marketing and service marketing, most of them are in the stage of survival.

BBG children's shoes have 8000 chain children's shoe stores worldwide, and 35 years experience in children's shoes marketing. BBG uses the global perspective to examine the Chinese market, and develops feasible and successful marketing mode and perfect systematic services.

So far, no product in the Chinese market can surpass the international BBG shoes brand in terms of quality, style, service and management.

Secondly, customers are generally dissatisfied with the general individual retailers on the street, eager for professional and guidance services, especially young parents of the new generation. They are very unhappy with the old, old-fashioned, backward children's shoes products and their retail system.

The desire for brand consumption has become a common practice.

Bbg children's shoes are the children's shoes that are safe, comfortable, fashionable, beautiful and green, which are suitable for children and parents.

Finally, if there is no hard brand, strong publicity and unified coordination, it will be difficult to resist the rapidly changing market risk as a dealer in the front line.

The BBG children's shoes franchisee has the six advantages of BBG brand internationalization, simplification of business, frequent promotion, distribution network, standardized management and minimum risk.

Although many international brands like BBG have been stationed or are preparing to enter the market of children's shoes in China, our shoe enterprises should learn from their experiences and lessons so as to better promote the development of children's footwear industry in China.