Shoes And Clothing Enterprises: Cost Pressure Postponed To Pass First Save Their Own Cost

For the textile industry, especially the export-oriented enterprises, this year is bound to be a sad year.

Rising raw materials and RMB Appreciation...

To this end, product price increases have become the common choice of many enterprises.

However, Ju Feng knitting did not take such an approach.

Reporter: in most textile enterprises, why does your product not increase in price?

What is the reason for this?

Chen Yongpeng: this decision was made by my father and I together.

Many customers have been working with us for many years. The two sides are not only ordinary business partners, but also friends.

At present, the overall situation of textile is not ideal. For our downstream underwear manufacturers, the space for price increase is not large.

Our customers are also under great pressure. If prices rise, they may turn them off because of the pressure of rising prices or cooperate with other manufacturers.

In this way, we will probably lose this part of our partners.

Business can not just look at immediate interests, but also consider long-term cooperation.

Reporter: does this mean that your products will not rise in price?

How do we bear the cost pressure?

Chen Yongpeng: rising prices may be a necessity, but I don't think it's time to raise prices.

Oil price, exchange rate...

All aspects are still relatively turbulent.

If we rush to raise the price, it is likely that there will be second or third rises.

For consumers, it is also difficult to accept.

The price increase of products can only be stabilized by all these factors.

There must be some pressure on cost.

The rising trend of raw material prices is obvious to all, and it also brings great pressure to us.

Since we do not want to make changes in product prices in a short period of time, we can only try our best to work hard in terms of internal management and technological research and development, and try to save some cost.

Character card: Chen Yongpeng, general manager of Jinjiang Jufeng Knitting Co., Ltd., Fujian Province, 2006, the leader of rural youth entrepreneurship.

Company honor: Fujian high and new technology enterprise