The Biggest Difficulty Is Not The Shortage Of Orders, But The Lack Of Capacity.

In the first half of the year, the export performance of Jiangsu Su Mei Textile International Trade Co., Ltd. was basically the same as that of the same period last year. Although exports to the United States declined, exports to Europe and other emerging markets increased. In view of the fact that the market structure of the company was higher than that of the US, the total export volume was balanced.

Wu Weifeng, assistant general manager of the company, told an interview with our reporter that 6~7 month is the peak season for garment enterprises in the second half of the year. Judging from the current situation, the company's export growth will remain at 5%~10% level this year.

Although 2008 was a disaster year for most foreign trade enterprises, the situation of Su Mei textile was very subtle.

Take the RMB appreciation of a large number of foreign trade elite as an example. Because of the effective operation of financial instruments, especially the long-term value preservation projects, it is not only this year that it has not been revalued, but it can earn 0.3 yuan ~0.4 yuan per 1 US dollars in exports.

Wu Weifeng said that this is mainly due to the company's awareness of the foresight, the early start of action, the correct way of thinking.

As early as the end of 2006, at the beginning of ~2007, under the stable situation of the foreign trade situation and the environment, the top executives of the company made the judgment of "the severe winter in the foreign trade is coming", and deployed to adjust and pform from 5 aspects, such as product structure, customer structure, personnel structure, organizational structure and internal and external trade structure, and actively put into action.

At that time, the company began to use the financial tools to make forward settlement and exchange, and appeared the current exchange rate earnings.

Much to the surprise of reporters, unlike many other enterprises, the biggest difficulty facing the textile industry is not the shortage of orders, but the lack of capacity.

This is because the small and medium-sized garment factories have collapsed in a severe environment. At the same time, because of the good domestic sales situation, some export capacity has been squeezed out.

Wu Weifeng personally believes that this capacity shortage situation should be difficult to improve significantly in the second half of this year, which also exposed the fragile side of the regional economy in the face of strong winds and waves.

But in the second half of the year, Wu Weifeng is optimistic about the overall foreign trade situation and environment.

He believes that the most difficult first half of 2008 has passed, and there will be a turning point in the second half of this year.

Because although the demand for the US market is sluggish, the positioning, quality and price of Chinese products still have considerable competitive advantages, and China's export is basically a daily necessities of the developed countries, which has a certain demand rigidity.