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    Home Textile Marketing: Where Is The Next Super Gold Mine In The Textile Industry?

    2008/7/23 0:00:00 79

    Why are so many companies and investors competing to throw large sums of money into the home textile industry?

    Why are so many dealers focusing on the home textile industry?

    What is the attractive place of the super Gold Mountain in home textile industry?

    Where is the next super gold mine in the home textile industry?

    About 700000000000, the scale of the market, the growth rate of over 20%, the home textile industry is undoubtedly a golden mountain. Under the attraction of Jinshan, more and more home textile brands, more and more new investment, and so many brands continue to enter, there is still food to eat, which shows that the industry has huge market capacity and money to earn. Many new investors are entering the market, and investors are focusing on high profits and future growth. This shows that the industry has relatively high profits, otherwise it will not attract so many brands and investors to scramble for it. The problem is that Jinshan is bigger and taller, climbing more people, and it appears smaller, which makes people feel hungry.

    According to iceberg theory, parts of the sea level are often only a small part of the iceberg, and the parts below the sea surface tend to be larger and larger. This is the theory that extends from this theory. Now, many of the domestic textile enterprises climbing this golden mountain is only a small part of Jinshan, home textile industry.

    Why suddenly many other industries and dealers suddenly have a special liking for home textiles?

    Huge profits!

    From the perspective of the development of the beverage industry, from the water war to the tea beverage war, and then to the milk tea war, with the competition among the competitors of every category, the price pparency is getting higher and higher, and the profits are constantly diluted.

    It is understood that many brands now sell more than 100 yuan underwear, the profit is only less than 10 yuan; a price of 1000 yuan mobile phone, the profit is only 50 yuan; a price of 5000 yuan computer, the profit is only 100 yuan, and the home textile industry more than 40% of the profits are almost open secret, many foreign businesses and dealers to pform home textiles is valued for this mouth watering fat.

    Why do many venture capitalists come?

    Surge potential!

    Many venture capitalists are most concerned about the consumer goods industry and service industries, especially the rapid growth of the franchise industry.

    The growth potential of the home textile industry is beyond doubt. The annual growth rate of more than 20% is enough to explain everything. Sitting still, the cake is constantly growing up and its potential is unlimited. Most home textile brands adopt chain expansion mode. With the help of capital, there is no doubt that the scale of development can be achieved by leaps and bounds, and the future profits can be expected.

    Just like the stock market investment, when the tide rises, the fool can earn a lot of money, and when the tide goes back, all the smart people are caught.

    Venture capitalists are such a group of people who can smell money, but also a group of intelligent sedan chairs.

    The international metropolis, provincial capital cities and prefecture level cities in the first tier and second tier markets are increasingly competitive, and the cost of marketing continues to increase, and the profit space is constantly being compressed. The final result of Jinshan's chaotic mining is that every household's money bags are shrinking, and everyone is not making money. The competition in the township, town and county markets is less and the competition is not fierce. It is precisely that "no tiger in the mountain, Monkey King". Whoever takes the lead in the three or four line market will be able to burn a lot of fires in the global economic winter. China is a typical market structure of two yuan, and the competitive level and layout of the major textile brands are still at the center of gravity.

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