Shoe Enterprises: The Days Of Overcoming Difficulties And Exams Will Come To An End.

Because of the critical period of "industrial upgrading", "international economic fluctuation" and "tight three" of macro-control, this year, some enterprises in the Yangtze River Delta have stopped production and halted production.

The Statistics Bureau of two provinces of Jiangsu and Zhejiang announced the economic situation in the first half of this year. The growth rate of GDP in two provinces of Jiangsu and Zhejiang is over 11%, but the growth rate has dropped.

Among them, the growth rate of GDP in Jiangsu was 1.4 percentage points lower than that in the same period last year, and the growth rate of exports dropped by 4.1 percentage points. The growth rate of GDP in Zhejiang was 3.3 percentage points lower than that in the same period, and the growth rate of exports dropped 2.4 percentage points over the same period.

How can enterprises in the Yangtze River Delta break through in the predicament?

What measures do the relevant government departments support?

With these questions, our reporter recently conducted an investigation and interview in the Yangtze River Delta.

In the dog days, the sun is scorching outside, but the famous Yiwu international trade city is cool and pleasant.

Here, there has been no flood of people in the past.

The first floor of the toy area, the two floor of the jewelry area, plastic products, hardware accessories area......

Everywhere, the stall owners gathered in twos and threes to chat, read newspapers, play cards and play games.

As there was not much business to do, the packing clerk at the express delivery office also took a nap.

According to the Yiwu commodity index released in July 1st, the total index in June was 1073.65, down 56.96 from May, approaching the historic low of 1060.82 in March this year due to the Spring Festival break and rain and snow disasters.

The Yiwu small commodity index is known as "barometer of China's small commodities", and its decline to a certain extent can explain the difficulties faced by SMEs in Zhejiang.

According to the survey data from the Zhejiang Bureau of industry and commerce, from January to May this year, there were 1.07 enterprises in Zhejiang above Designated Size, with a deficit of 19.6%.

The main business profit margin of Enterprises above Designated Size in Zhejiang province is only 4.3%, and the tolerance of 90% export enterprises to RMB appreciation rate is below 5%. Many export enterprises are faced with the problem of survival rather than development, and this year has become the "reshuffle year" for export enterprises.

In July, the main business leaders of the Ministry of Commerce and the Zhejiang provincial foreign trade and Economic Cooperation Department and the relevant departments of Wenzhou held the "Zhejiang business and trade associations' business situation forum".

The 9 - point meeting opened up to 1 p.m. entrepreneurs and leaders from Wenzhou, Shaoxing, Jiaxing, Taizhou, Xiaoshan, Zhejiang, and the head of the association were competing to speak, and no one was willing to take a tea break in the whole process.

At the meeting, entrepreneurs made a very vivid analogy. "Zhejiang's private enterprises are tied up by 4 knives and 1 ropes" - the appreciation of the renminbi, soaring raw material prices, soaring labor costs and the plight of foreign trade are 4 knives. Credit tightening is "1 ropes".

The negative effects of some small and medium-sized enterprises have already appeared in some aspects.

Li Xinhua, deputy director of the Ningbo Municipal Bureau of foreign trade and economic cooperation, told reporters that in this spring's international exhibition, some of the orders went to neighboring countries such as Vietnam and Kampuchea.

The chain reaction is certainly more than that.

Recently, a report by the Zhejiang economic and Trade Commission, the SME Bureau, the Department of foreign trade and economic cooperation and the Federation of provincial enterprises and other departments on the urgent need to improve the living environment of small and medium-sized enterprises has made some estimates of some negative effects in the future.

First, SMEs are an important source of growth for Zhejiang's economy, which accounts for more than 80% of industrial GDP. The difficulties of SMEs may affect the industrialization process of Zhejiang province. Secondly, SMEs are an important force to absorb labor. In the past 5 years, SMEs in Zhejiang have absorbed more than 500 thousand workers in urban areas and rural surplus labor force each year, and this year's recession may also affect the realization of employment goals.

Many business owners say, "now this market is basically an internal tapping of potential and improving labor productivity, so it is very hard not to cut people out."

Once again, this dilemma may affect the income growth of urban and rural residents.

In the first quarter, the per capita disposable income of urban residents in Zhejiang and the per capita cash income of rural residents increased by only 1.7% and 5.4% respectively, due to the narrowing of their own profit margins and the influence of inflation.

According to the report, from the current situation, the actual impact of the subprime crisis on the US and the world economy is far greater than expected, and has not bottomed out so far.

The key is confidence.

A few days ago, in Fuyang, Zhejiang, "the state of the development of the private economy is going to be judged." the Zhejiang HOLLEY, Wanxiang, people electric appliances, Kangnai, Guangsha and other hundred well-known business executives came to the scene, and jointly issued the Declaration on self rescue of Zhejiang merchants. They said they would "strengthen their confidence and embrace the group to keep warm" instead of shrinking the "ostrich", instead of being "phoenix" of nirvana.

It is understood that the manufacturing industry in the Yangtze River Delta is climbing more and more actively, and there is no lack of innovation.

Tu Changzhong, chairman of Shanghai Kai Kai Group and Wenzhou people, still believe that enterprises will be able to survive the difficult period of this year on the basis of flexibility and flexibility in many years.

Since last year, prices of raw materials such as iron and steel have risen by nearly 80%.

In desperation, Tu Changzhong still decided to stick to his old line, starting with lowering the purchase price of raw materials.

He made a new way to lock in future commodity prices by hedging ahead of the futures market, so as to ease the pressure on the rising speed of raw materials.

Tu Changzhong suggested: "there are not many Zhejiang businessmen who are familiar with this route. In fact, the futures market needs a lot of cash, so it is especially suitable for Zhejiang businessmen to hold together for heating and share the pressure of funds."

The shoe industry in Wenzhou has lost a lot of money in the "knockout" competition. Under such circumstances, some shoe companies have to abandon the chain store mode and try out the "store type retailing".

"AOKANG" and "Red Dragonfly" have recently launched a shoe industry supermarket that is comparable to WAL-MART. Among them, "Red Dragonfly" not only receives its own brand, but also absorbs high-end and well-known footwear brands in the whole industry, while integrating its own sales channels, it also integrates the market of other brand shoe companies.

In this regard, Wang Zhentao, chairman of AOKANG group, said that "to eat" production to sales is to reduce profit pfer in all links, but from the "store" to "hypermarket" scale operation, which reduces the marketing cost. "Now the competition is standardized management, terminal control and integration of resources."

How to deal with the rising cost of labor and other factors?

Some far sighted enterprises have traced westward to Anhui, Jiangxi, Hubei and Chongqing.

A convincing phenomenon is "ten thousand businessmen go westward".

With the improvement of infrastructure and the implementation of the strategy of coordinated regional development, the central and western regions are becoming the first place to undertake industrial pfer in the Yangtze River Delta and the "safe haven" for overwintering.

Chongqing Bishan County, known as the "western shoes capital", is in Wenzhou Ouhai footwear enterprises in batches when they are in trouble. Bishan county is ambitious to build the largest leather trade trading center in the western region.

"We have quite a few people here in Wenzhou.

The shoe factory in Wenzhou is turned off, and the Bishan side is on the way, and business is booming. "

Zhu Zhaoyang, deputy county magistrate of Bishan County, said.

Cost or cost?

According to the person in charge of a shoemaking enterprise invested by a factory in Bishan, compared with the eastern coastal factories, the company can save at least 20% of the cost of producing a pair of shoes in Bishan. "This data has been recognized by our peers."

Yichang, Hubei province held a promotion promotion conference in Shanghai recently. The Wuxi entrepreneur Mr. Tian told reporters that he invested 50 million yuan to open a carton factory in Jingzhou.

"I have just turned off the factories in Wuxi, and the workers have been disbanded, so I have left two old men to watch."

On the one hand, the Yangtze River Delta enterprises accelerate the expansion of the Midwest market, and on the other hand, expand and expand the overseas market.

Since last year, the momentum of Jiangsu and Zhejiang enterprises to establish economic and trade zones overseas has increased significantly.

At the tenth Zhejiang investment and trade fair, which ended in June, Fang Wei, deputy director of the office of the Ministry of Commerce and foreign trade and economic cooperation, revealed that China has approved the construction of 19 overseas economic and trade cooperation zones, of which the number of overseas economic and trade zones established by Jiangsu and Zhejiang has exceeded 1/3.

At present, China's overseas economic and trade cooperation zones are basically distributed in South Asia, Africa and Eastern Europe.

The characteristics of these areas are: the average annual growth rate of GDP is over 10%, but the proportion of industrial GDP is small. Most of the urban infrastructure construction relies on imports. These characteristics are especially suitable for Chinese styling enterprises to enter.

Jiangsu Taihu Kampuchea international economic cooperation area was first launched by Jiangsu Guangming, Huatai and yyto group. After that, the red bean group intervened.

Xiao Jianxin, the planning department of the red bean group, told reporters that the red beans group was surprised when they visited Kampuchea. The local minimum wage standard was only 50 US dollars / month, or less than 400 yuan.

Compared with other regions, there are many preferential policies in Kampuchea. For example, the local government does not implement the nationalization policy that harms investors' property, does not implement foreign exchange control, controls the prices of products or services that have been approved, and the main business of developing and constructing the special economic zone can reduce the enterprise income tax for 9 years.

It is understood that many small and medium enterprises in China have already heard the story, such as Zhangjiagang Yong Steel Group and its yuan Group investment and construction of Ethiopia Oriental Industrial Park, Changshu, Nantong and other enterprises have nearly 20 projects, mostly for building materials, cables, steel structures and other projects.

According to the survey, in the face of the rising exchange rate of RMB against the US dollar, some export enterprises in the Yangtze River Delta avoid risks by raising prices or settling in euros.

These companies believe that using the euro or sterling and other relatively stable currencies to settle accounts, profits will not be eaten up by the depreciation of the US dollar.

Some companies are trying to raise prices to overseas buyers, but in this year's Canton Fair and the China Fair, some export companies said: "when we negotiate, we only ask for 3% of the price increase, and we are frequently exposed to foreigners."

Shanghai Yi Yang Hardware Products Co., Ltd. executive vice president Peng Yi Hui also admitted that in the hub industry he was engaged in, many manufacturers lack the ability to bargain with foreigners. Most of the settlement and attempt to raise prices in euros are only "looking at the complexion".

"The key is that our customers are not very dependent on us because they have multiple choices in India, Malaysia and Vietnam."

In the snow, the government helps enterprises to go through the border.

The government is also actively providing warmth for enterprises to help themselves to survive.

In June, the "Interim Measures for the registration of equity ownership in Zhejiang", which was widely regarded as "timely rain" by the business community, was urgently introduced. Within a week, the companies that applied for equity pledge registration had obtained over 1 billion yuan in financing.

Ye Jianhua, director of Zhejiang Provincial Bureau of industry and commerce, told reporters that the company's stock rights were once registered for life. Now, according to the "measures", corporate equity can not only be used as a registered capital, but also to the bank to make equity pledge.

"A lot of businesses have been able to cash in on this and get back to life.

Therefore, many enterprises are very grateful to this method, because it plays an immediate effect.

Then, in July 25th, the Interim Measures for the registration and management of small loan companies in Zhejiang were officially released, and once again, "financial pfusion" for difficult enterprises.

The "Regulations" stipulate that in principle, a small loan company will be established in every county (city or district) in Zhejiang, and will open for business as early as September this year.

For the most sensitive loan interest rate problem, there is no explicit definition of the loan interest rate in the "measures". But according to Guo Zhichao, President of the Wenzhou Credit Guarantee Industry Association, the lower limit of the loan interest rate of the pilot small loan company is 0.9 times the benchmark lending rate announced by the people's Bank of China at the same time, the upper limit is 4 times the benchmark lending rate of the same period of the people's Bank of China, and the specific floating range is determined independently according to the market principle.

For the government's move, some enterprises in Wenzhou say that although the number of small loan companies is limited, it is far from enough to satisfy the small and medium-sized enterprises' thirst for money, but after all, it is a good omen.

In the future, more funds to move to underground banks are expected to swim into the "release pond", thus solving the urgent need for more SMEs.