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    The Situation Of Foreign Trade Is Serious, And The Scale Of Shoe Exhibition Is Gradually Shrinking.

    2008/8/13 0:00:00 31

    "Dongguan made" is facing challenges, and Dongguan exhibition industry, which is dominated by industrial exhibitions, also feels cold.




    "Due to the rising cost of enterprises and other factors, it directly affects the holding of professional procurement exhibition dominated by processing trade, and the scale of the exhibition gradually shrinks."

    This is the latest issue of Dongguan Modern Exhibition Management Co., Ltd., the largest exhibition company in Guangdong.



    News is about to cancel next year's industrial exhibition.



    "This year's exhibition is really not as good as it used to be."

    The official responsible for the exhibition, which is about to be held in August, concedes that exhibitors and buyers will be reduced, especially international buyers.



    "The number of exhibitions held in Dongguan this year has not decreased, but there has been a decrease in the number of merchants."

    Jiang Huai, Executive Deputy Secretary General of Dongguan Exhibition Industry Association, has confirmed the rumors of the industry.



    Jiang Huai believes that the exhibition industry in Dongguan is developed on the basis of Dongguan's manufacturing industry. In turn, the exhibition industry has promoted the development of the industry. Therefore, Dongguan's exhibition industry is dominated by industrial exhibition.

    However, due to the reduction of international orders, the rising cost of raw materials, and the continued appreciation of the renminbi, the "made in Dongguan" is facing greater pressure, which will inevitably lead to the exhibition industry.

    "Due to the rising cost of enterprises and other factors, it directly affects the holding of professional procurement exhibition dominated by processing trade. Enterprises choose to participate in the exhibition narrowing the front line, selectively participate in some well-known international and domestic professional exhibitions, and do not participate in general comprehensive regional exhibitions."



    As a matter of fact, the impact of changes in the foreign trade situation on mice was reflected in the first half of the year.

    In this year's spring shoe exhibition in Dongguan, foreign businessmen are much fewer than last year.

    "On the one hand, the cost of production has gone up and the number of orders has declined. On the other hand, merchants are more pressing than others. Enterprises like me that specialize in exporting are in great pain and have lost confidence in exhibitors."

    Said Mr. Tsang, a shoe manufacturer in Changping.



    In the context of a shrinking market, some of the exhibitions that are in the breeding season have chosen to evacuate.

    For example, the exhibition company plans to cancel the "associated industry exhibition" held on Houjie next year.



    The exhibition company expects the government to strengthen its support.



    Like the "made in Dongguan" in pformation, Dongguan's exhibition industry has also lost its way to "crossroads".



    "Foreign trade downturn is only one reason."

    Dr. Luo Qiuju, director of the Department of exhibition management of Zhongshan University, who has long been concerned about the Dongguan Convention and exhibition industry, told reporters that in recent years, the exhibition industry in Dongguan has been squeezed by extensive and deep exhibition industry. This year's Beijing Olympic Games has led to many foreign businessmen unable to get visas to China, leading many foreign businessmen to be unable to attend the meeting. However, "in the big environment, all the national exhibitions are faced with these problems."



    "Industry is the foundation of Dongguan Convention and exhibition, but exhibition also plays a catalytic role in industrial development."

    Luo Qiuju further pointed out that in the face of difficulties, the government should do something, such as integrating exhibition industry chain and increasing support, etc., and mice companies should also adjust their management concepts and strategies.



    "We are also thinking about the way of exhibition industry upgrading and upgrading."

    Jiang Huai believes that the most important thing for Dongguan Convention and exhibition industry is to make an industry survey with an open mind and sum up the previous buyer organization plan, and actively help enterprises find opportunities for domestic sales.

    The exhibition hall also needs to improve its services and establish long-term cooperative relations with famous exhibition companies to maintain certain stability.



    "We hope that the government can provide substantial support."

    Miss Li, the project manager of the Southern China electricity purchase Association, has expressed the voice of the industry. "I hope we can really implement the policies to promote the development of mice."



    "We are actively dealing with it, too."

    The relevant person in charge of the Dongguan Municipal Economic and Trade Bureau said that the economic and Trade Bureau has noticed the plight of the current exhibition industry in the country, and invited experts to do research in the first half of the year. The current report has been basically drafted and it is hoped that the municipal government can introduce more substantive support policies.

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