Chia'S Menswear: The Evolution Of The Brand Of "Business Travel Fashion"

Before being known as the first business travel fashion brand, he has always been a more stylish clothing performance brand.

But with the fierce competition of the brand differentiation of men's clothing, brand positioning and subdivision, product category segmentation and customer group segmentation have all covered the whole men's clothing industry. The concepts of ecological men's wear, gentleman's men's wear, casual dress, men's suit, men's suit and business men's clothing have also been tested in the whole market, facing the market's smoke.

With the increasing number of modern business travel and leisure work habits, people now rely on multi-purpose and reliable clothing and equipment to do their best in the continuous movement and travel.

The key to all this is the functionality and flexibility of clothing equipment, just like the virtual office and the flexible way of work, whether in the home, on the road or in the office.

Clothing equipment that requires practical, lightweight and flexible.

With the arrival of the new business era in the world, Zhao Yingxiong's keen feelings brought about a functional change in business men's clothing. Through a comprehensive survey of the market for nearly a whole year, he clearly advocated that the business office functions of men's clothing and business tourism and leisure functions should be perfectly integrated and butted, and the concept and enterprising spirit of the business personas should be integrated into the fashion design. Soon after the efforts of all the marketing teams of hsiya, the men's clothing for business travellers would be favored by the market. Therefore, the merchant clothing of hnias is known as a dark horse leading the fashion of leisure business travel.

In the unprecedented fashion of the apparel industry, the company's precise positioning of strategic positioning of the brand and the creation of new brand potential will bring great concern and debate to the industry.

So fast and systematic use of all effective resources to spread the brand new potential energy will be the key to brand upgrading and enterprise benefit leap in the past 06 years.

The first wave of offensive: "sword 2006" spring and summer business new product launches.

At the end of November 2005, the 06 spring and summer ordering Association and the commercial fashion men's fashion trend conference and the fashion reception will take the opportunity to start the plan of the 2006 globrand.com market.

The brand new business travel identity system, the new business travel series and the new business club image shop are displayed. With the help of the "bright sword" plane and film and television media, the global fashion industry pioneers and pioneers, the concept of the first brand of shinia commercial men's clothing, has been launched to create a new image of the global business travel designer.

Second wave offensive: 06 spring and summer business new product listing and dissemination.

The new business travel products of business travel men's clothing, V9 business T-shirts and other commercial functional products of the first class are rapidly launched, and the concept of air business travel is pformed into a real product competitiveness.

The 06 spring and summer new business travel product album, POP, and windows and outdoor advertisements across the country have been released.

Third wave offensive: "air hostess airborne Beijing 3.28" three-dimensional dissemination.

Carrying the idea of the fashion of travel business, in 2006, in Beijing, 3.28, in the sight of the main entrance of the national exhibition, sunny, a great commercial billboard was produced, and a stewardess show was planned.

The concept of business travel clothing.

Hand in hand newspaper and other industries mainstream newspapers publish cover advertisements and soft articles for in-depth dissemination of new business travel fashion.

Fourth wave offensive: May linkage promotion public relations: syni joined hands with China Mobile to build new mobile commerce.

To start the strategy of global strategic partnership, we can enjoy the global VIP card, silver card and gold card all over the country.

The fifth wave of attack: the "World Cup" press conference and the Hangzhou 06 autumn winter order will discuss with men of clothing the men's clothing of business travel.

The introduction and interpretation of the early business travel fashion concept has laid a solid foundation for the listing of commercial fashion products, and the "World Cup" press conference, which was held in autumn and winter in June, and commercial pioneer Harlem Yu, is undoubtedly the key link for the successful listing of business and fashion products.

After the listing of commercial and fashion new products, they immediately aroused strong echoes in the market.

The fashion change of Chia has realized the evolution of "business travel fashion" brand.

I believe that in the years to come, we will usher in a new take-off of the business community of China.

We look forward to the fact that the commercial clothing of the company is going along with the trend of the garment industry. At the same time, we also hope that this "giant wheel" can also take the dream of the great development of our national garment industry and go further towards the future, heading for the international market and going to the world.