Traditional Cloth Shoes Revive Old Beijing Cloth Shoes Popular Suzhou City
Old Beijing has such a slip of the tongue: "the headhorse is the source, wearing Rui Xiang Xiang, the pedal inside Lian Sheng, waist waist four big Heng".
A lot of careful citizens find that the shoes that once used to be worn by older generations have become fashionable elements in the eyes of young people. Recently, a lot of antique old shoe shops in Beijing have been set up on the streets of Suzhou, including a number of old shoe shops, including Beijing, which have opened a branch in Suzhou.
"Now wearing cloth shoes is not old-fashioned at all. It can even be called fashion."
Lu Jie, who is picking up cloth shoes in the old Beijing shoe store, which is newly opened in Fenghuang street, told reporters that he was too accustomed to wearing leather shoes at ordinary times. He always felt that his feet were covered, or the cloth shoes were comfortable.
The most famous brand of multi-layer cloth shoes has been used in traditional hand-made way. Every pair of shoes must be cut through the bottom, filling the bottom of a thousand layers, and so on. The production of a pair of shoes usually takes four or five days for a shoemaker.
However, in the shoe store, the reporter saw that the old Beijing shoes are no longer the traditional layered cloth shoes. They are more and more fashionable both in style and color, including crafts, cowboys, gymnastics, ballet, fashion, net flowers, embroidery, and so on. They also use colorful and bright colors, and decorate them with flowers, broken flowers, dark flowers, embroideries and lattice flowers.
"The old impression is that only elderly people wear cloth shoes, and today's cloth shoes can produce so many patterns. There is absolutely no problem with the fashion, and the price is not expensive."
Miss Lu told reporters.
Fashionable shoes are becoming more and more popular with consumers. Many smart businessmen are also looking at the opportunity to open a shop in the street. In the hundreds of meters away from Fenghuang street and Shiquan Street, you can see many old Beijing shoes store such as step Xinyuan, inner League, Fu Lian and so on. At present, most of the old Beijing shoe shops in Suzhou are in the form of franchisees, while others are shops that see the popular brand of cloth shoes, which is also known as the old Beijing shoe store. Reporters found that at present, most of the shoes in the old shoe shops in Suzhou on the streets of Beijing seem to be the same faces. There is not much difference between the brands.
Yesterday, reporters searched the Internet and found that there are more than ten brands of old Beijing shoes. Many brands have made attractive advertisements.
For example, a brand old Beijing cloth shoes claim that only 30 thousand yuan will be needed to invest in the brand fashion shoe store, and it will be successful in 15 days. The total investment can be recovered in 2 months. The annual profit can reach several hundred thousand. The fashion and profit temptation have led many people to open shop.
"The traditional crafts of the old Beijing shoes are not easy to imitate, but at present, the threshold for opening an old Beijing shoe store is not high. With the increasingly fierce competition, if there is no more connotation, technology and service support, the risk can not be ignored."
Insiders told reporters that this trend is hard not to remind people of the original dregs and gluttonous duck, which is sure to be popular, but most shops eventually become a flash in the pan.
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