The Competition Between Shoes And Enterprises In Wenzhou

"Life or death?

In 2008, the boss of many shoe enterprises in Wenzhou chanted the lines in Shakespeare's tragedy Hamlett, and fell into painful thoughts.

Price increases, cost growth, tight money, export tax rebate policy adjustment, and the implementation of the new labor law.

Low and sudden drums continue to impact on their hearts; persist or switch to production, these problems have been hovering in their minds, and some Wenzhou shoe enterprises have chosen to migrate, while others have chosen to run on a low drumbeat.

Because they know, "if you can't run and break through, it means you may die on the beach."

    奔跑，在遷徙的途中

Over the past few years, the number of shoe making enterprises in Wenzhou has shrunk in large areas, from more than 5000 in 2003 to 2600 today.

As of the end of August, nearly 150 Wenzhou shoe enterprises were "dying on the beach". Even the Wenzhou shoe and leather industry association, which always glittering "sunshine", added some darker colors to the "analysis report on the economic performance of the footwear industry in the second quarter of 2008", and even asserted: "with the increase of various pressures, the enterprises that switch production and failure will have further aggravated trend."

In such an unusual "cold winter", migration may be the best way to adapt to and avoid "bad weather".

"Nowadays, 300 thousand small and medium enterprises in Wenzhou are seeking to move."

Zhou Dewen, President of Wenzhou SME Development Association, is a little exaggerated.

Zhou said: "in 2008, the production cost of the footwear industry in Wenzhou increased by 20% over the past year. Relocation has become a panacea for Wenzhou shoe enterprises to solve the cost pressure."

Zhou Dewen cited the successful case of AOKANG's migration.

As early as in May 2003, Wenzhou shoe enterprise AOKANG fell to the only municipality directly under the central government of Chongqing, Bishan, on the way of migration. It invested 1 billion yuan, purchased 2600 mu for land price of less than 40 thousand yuan per mu, and built a new nest -- "West China shoe capital Industrial Park".

Many supporting manufacturers and sales businessmen follow up, Wenzhou the Great Wall shoes materials, Hangzhou Xinghua leather machinery, Chongqing Yuhua footwear industry and other 12 footwear enterprises settled in the industrial park.

Compared with Wenzhou, every pair of shoes produced by Bishan in Chongqing can save 20% of the cost.

This temptation has attracted many shoe enterprises in Wenzhou. The first phase of 937 acres of industrial land has been robbed.

In Wenzhou, not only AOKANG is running on the way, but according to incomplete statistics of Wenzhou Statistical Bureau, Wenzhou has moved more than 1000 enterprises in the past year, and the total migration will account for more than 1/4.

    奔跑，在突圍的途中

Why are Wenzhou shoe companies willing to go to unfamiliar supporting facilities?

Perhaps not just because of preferential policies for attracting foreign investment, Zhang Shuhua, chairman of the China Leather Association, said that the footwear industry is "migratory bird economy" and is always pferred to countries and regions where labor costs are low.

For the traditional manufacturing industry such as shoe industry, Wenzhou has grasped the cost and grasped the lifeline of Wenzhou shoe enterprises.

How can the Wenzhou shoe enterprises with about 3000000 yuan per mu of industrial land receive the temptation of cost advantages such as 3-4 yuan per mu in the mainland and a few hundred yuan per month per month?

In fact, migration is full of danger and uncertainty to the life body, or runs through the storm, the cold current, or the loneliness and helplessness in the long night on the run. It may even die in the rush journey.

If it were not for the last resort, if it weren't for the beating of the drumming of the "fast and low" era, if it hadn't seen the sunshine that was not touching the front, the very realistic Wenzhou shoe enterprises would never have left their homes and run for a long time.

Running is a gesture that Wenzhou shoes enterprises break through. It is also the only breakthrough mode for Wenzhou shoe enterprises. Wenzhou shoes enterprises can only be caught by deep drum clicks.

So Wenzhou shoe companies have chosen to run.

Of course, running is not all for migration. Many Wenzhou shoe companies are still running in Wenzhou, China's shoes capital. They are running along the two roads with the help of Wenzhou's complete industrial chain, crisscross marketing network, extensive and profound shoe culture and experienced talents.

First, "linkage between government and enterprises, tackling difficulties and tackling difficulties".

In September 10th, the Wenzhou municipal Party Committee Organization Department sent a party construction instructor Zhou Wei to Wenzhou Jill Da Shoes Co., Ltd.

Zhou Wei, formerly deputy director of the Finance Inspection Department of the port authority, came to jirda after being a regular employee and began to contact the government and coordinate his breakout.

Zhou Wei's deep going to Jill's "helping and supporting activities" is only the beginning of the Wenzhou municipal government's "government enterprise interaction and tackling difficulties". It is also an important move to push shoe enterprises to run on a low drumbeat. According to the words of Shao Zhanwei, Secretary of the Wenzhou Municipal Committee, "facing economic difficulties, tackling difficulties and tackling difficulties is not only a matter of enterprises, but also a matter of the party and government."

Two, we must strive for innovation and open up the "blue ocean".

The same channel and homogenization of products are the internal reasons for Wenzhou shoe enterprises to get into a "predicament". It is also the source of the industry's "low drums". To avoid the fierce market "Red Sea" and develop their own "blue ocean" is the direction for Wenzhou shoe enterprises to run, so technological innovation can not only build the core competitiveness of the industry, but also create a booster for Wenzhou shoe enterprises.

In the 2008 Dusseldorf GDS and the Las Vegas international footwear industry ordering meeting, at the 103 Canton Fair, Wenzhou shoes attracted the eyes of world businessmen. One of the reasons was the development of the "Blue Ocean Strategy" by Jill Da, and the development of 22 functional nano air conditioning shoes.

Now, the export of ordinary leather shoes sells for only a dozen dollars, while nanomaterials can be sold for $more than 30, and a foreign brand can be sold for $more than 150.

Running requires strength, and technological innovation has given the driving force of Wenzhou shoe companies to run.

Driven by this force, Wenzhou shoes will run faster and farther on the low drums.

Perhaps in the near future, people will find that the running of Wenzhou shoe enterprises is so timely and sensible. If there is no running, Wenzhou shoes will be annihilated completely.

Because in the natural law of survival of the fittest and survival of the fittest, running in or out of the market is not the best choice for survival.