Leading The Trend Of Taiwan Cowboy "Fifth Street" To Start The Mainland Garment Market

Mr. Shi Yushu, chairman of Golden Triangle Garments Co., Ltd.

He is the vice president of Zhongshan Taiwanese Investment Association and the president of Zhongshan Triangle town foreign investment enterprise association.

Outside work, the employees call him "San Ge" affectionately.

"5th STREET Fifth Street", a well-known Cowboy brand, is not only popular in Europe and the United States market, but also widely favored by consumers in the mainland market.

In the shopping malls, we can often see "Fifth Street" jeans.

Recently, the reporter walked into the "Golden Triangle Garments Co., Ltd." located in the triangle town of Zhongshan (hereinafter referred to as "Golden Triangle company"), and explored the way of "Fifth Street" cowboy's growth and fame.

　　成功投資三角鎮的第一位臺商

　　現年48歲的施育舒先生在1992年來到中山市考察，第二年6月金三角成衣有限公司在中山市三角鎮正式落成。施育舒先生在三角鎮買下了38畝的空地，投資2000多萬人民幣，開始了在大陸的第一份事業，成為了在三角鎮投資的第一位臺商。“最早也去越南投資考察過，最后還是選擇了大陸，畢竟這里語言習俗都是相通的，我很感興趣。另外，我算是來中山投資比較早的臺商，在當時也受到了當地市政府的熱情接待，給予了我很多的幫助，于是很快下定了決心，來到中山三角鎮開辦服裝成衣廠。”

Mr. Shi Yushu is very straightforward. He admitted that it was a bold act to invest in the triangle town at that time, because the investment environment in the triangle town was very immature at that time, and the related supporting facilities were not needed.

But cheap labor, labor costs and the vast mainland market are deeply attracted to him, making him reluctant to give up.

Facts have proved that Mr. Shi Yushu's investment vision is correct.

After 5 years of hard work, the product began to open up the overseas garment market in 1998, and the sales volume of this product continued to grow.

The wall is blooming and the wall is also fragrant. With the development of the market, cowboy dress is more and more popular in the domestic market.

At present, the "Fifth Street" products are exported to Europe and the United States 70%, 30% to meet the needs of domestic consumers, the annual output of products reaches 4 million 200 thousand, and the annual output value is over 100 million yuan.

Since 1992, the development of Golden Triangle companies has been changing rapidly. Investment has been growing as snowballs, with a total investment of RMB about 60000000.

At present, it has a modern office building, three production buildings, two water washing engineering houses, two dormitory buildings that can accommodate more than 3000 people, and has formed a huge factory building with a total construction area of 32000 square meters.

The number of employees is 1500, the largest in the same industry, and more and more industries are involved.

The Golden Triangle company has invested 40 million yuan to invest in the construction of the "real good and beautiful" hotel. It invested nearly 300 million yuan to invest in the establishment of the "Tai Yi tannin Cowboy" large-scale knitting factory, and contributed to the local public utilities public water works, so as to contribute to the promotion of local economic and cultural development.

　　“5th STREET 第五街”品牌成功扎根大陸

At present, the "5th STREET Fifth Street" has established 200 marketing outlets in China, and has been spread throughout the large and medium-sized cities throughout the country.

The denim garment has won the "international standard product certificate" in mainland China, the title of "Guangdong famous brand product" in 2003 and the honorary title of "Guangdong famous brand" in 2005.

Mr. Shi Yushu is very excited to introduce, "as for the share of" Fifth Street "in the jeans market, third of the large shopping malls in the mainland have been accounted for.

After three years of efforts, Golden Triangle Garments Co., Ltd. successfully sold the famous American Cowboy brand "5th STREET Fifth Street" by 3 million yuan at the time of its establishment.

Cowboy clothing has been a hot issue overseas as a high-end product. Since 5th STREET Fifth Street successfully opened its overseas sales in 1998, the production of enterprises has entered a stable stage of development. How to open up the mainland market has become a more important consideration for Mr. Shi Yu Shu.

The mainland market has also experienced a period of growth. When it comes to the mainland market at that time, Shi Yushu said, "at that time, jeans were considered to be cheaper items in the country, and no more than 100 yuan jeans were bought."

Since the reform and opening up, the mainland economy has been developing very fast. People are increasingly pursuing and paying attention to clothing and clothing. 300, 400 yuan of jeans has been a lot.

Mr. Shi Yushu is very optimistic about the prospects of the current mainland market.

Now, "Fifth Street" brand clothing can be seen everywhere.

Mr. Shi Yushu has his own strategy for the development of the brand in mainland China.

In the face of some clothing brands priced at nearly 1000 yuan in the market, Mr. Shi Yushu is very sure that "fifth streets" should develop the middle consumption groups.

For this one, he explained, "the clothing market is also like a Pyramid. The spire is good, but after all, there are only a small group of people. Although the audience is very large, the market will become very mixed." Fifth Street "must be a middle market, with a certain level of consumption but it can be accepted by the public.

　　追求創新積極開拓，牛仔要做出花樣來　　

If the "Fifth Street" international cowboy brand, which has swept the world, has shown Mr. Shi's management ability, the new tannin cowboy has pushed him to a new stage.

Tai Yi tannin denim knitting factory is also located in the triangle town of Zhongshan, with an area of about 150 mu. After three years of preparation, it was formally commissioned in 2007 to produce knitted denim fabrics.

As for the investment and construction of T1 tannin denim knitting mill, Mr. Shi Yushu said that this is actually back to the starting point of starting a business.

He has always loved the comfort of knitting. In his many fabrics, he believes that the changes in knitting are relatively large and there is room for play.

"At present, there are fewer knitted cowboys in the world, and less is done well. I am very optimistic about this market.

Tat tannin is mainly knitting jeans.

Mr. Shi Yushu told reporters with great confidence.

For knitted cowboys, many people in the clothing industry are only at the stage of understanding, and are rarely known to consumers.

Just as we were still groping for a wait-and-see situation, Mr. Shi Yushu became the first to dare to eat crabs.

Mr. Shi Yushu said he was not worried about the market prospect of others.

For the development of this new product of knitted cowboy, Mr. Shi Yushu is not a mere armchair strategist. Instead, he has found a good market position for the development of knitted cowboys with his businessman's unique sense of smell.

"I want to combine it with the trend of the world to make it a favorite product of young people.

Girls love beauty, and can be made into warm boots in winter. They don't need to wear woolen pants anymore. In summer, they can make light, soft 5 pants and shorts.

Mr. Shi Yushu is not proud and satisfied with the development and innovation of his jeans in the jeans industry. A sincere and humble expression reflects his attitude towards doing things. "Making clothes is my roots and my roots. If clothes are not well done, they forget their roots."

　　適應新政策出臺，注重企業人才培養　　

As we all know, talent shortage is a thorny problem for many enterprises. When asked about Mr. Shi Yu Shu, he was proud to tell us that in his several businesses, brain drain is relatively small.

And the older employees are relatively large, which is also inseparable from the rich treatment and comfortable environment.

Mr. Shi Yushu has always been people-oriented, attaches great importance to the development and training of talents, and fully provides the platform for employees.

Mr Shi Yushu looked very dull about the new labour law of 2008.

He said that it has been fully implemented in accordance with the new standard of the labor contract law.

The relationship between the enterprise and the employees has been handled well. The factory's products and orders are relatively stable, the wage payment is very stable, and the employees are watching the company's continuous expansion. They have seen the scale of the future development of the enterprise and have confidence in the enterprise.

At the same time, Mr. Shi Yushu also admitted that the introduction of the new labor contract law made him more cautious when recruiting new employees, and paid more attention to the screening of staff quality.

He said that employees and enterprises are two-way choice relations, and now is still a pitional period. When the knowledge and ideas of employees keep pace with the boss, the enterprise will achieve rapid development.

Our interview with Mr. Shi Yushu was conducted in the "real good and beautiful" hotel which is also located in Golden Triangle town. This is the second career of Shi Shu Shu after Golden Triangle Garments Co. Ltd.

And clothing is still the main business of Shi Shu Shu: "making clothes is my roots and my roots. If clothes are not done well, it is a forgotten root."