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Footwear Industry Will Be Half Sold In The Future By The Financial Crisis.

2008/11/1 0:00:00 108

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The financial crisis in Wall Street has little impact on China's financial industry, but the Chinese footwear industry is highly dependent on the European and American markets. The financial crisis will also affect the export of China's footwear industry through the pmission of the international consumer market.

- Xu Yong, vice president of China Light Industry Federation and honorary president of China Leather Association

For powerful enterprises, the gradual pformation from the form of processing trade to the form of general trade oriented export is one of the ways to achieve upgrading.

- Long Guoqiang, Vice Minister of Ministry of Foreign Economic Research of the State Council Development Research Center

Recently, there has been news of the collapse of individual Hong Kong enterprises, but Hong Kong enterprises are accustomed to wind and waves.

We encourage Hong Kong funded enterprises to enhance their awareness of crisis management and develop new markets.

- Zhou Ruisheng, director of manufacturing development of Hongkong Trade Development Council

Affected by the global economic situation, the footwear industry is on the brink of cold winter from Dongguan and Guangdong to China as a whole.

How can enterprises survive the winter?

Yesterday, the 2008 World Footwear Development Forum opened in Guangdong Modern International Exhibition Center in Houjie, Dongguan.

FerencSchm L, a UN consultant at the meeting, said that China's footwear industry is now overly dependent on the United States, and that 50% of its shoes should be on its own shoe cabinet in the future.

中等鞋企面臨倒閉潮

Dongguan produces shoes of world 1/10, known as "world shoe capital".

But now, the crisis has come to us.

"The financial crisis has spread to everyone.

Customers now buy what they want and become "buy what they want".

DianeM.Sullivan, President and chief operating officer of Brown footwear, one of the world's largest footwear suppliers, told reporters yesterday.

Brown shoe industry has invested in Dongguan to build Dongguan Liwei Shoes Co., Ltd. as the Far East headquarters, with an annual turnover of over US $1 billion 900 million.

In the global market, Brown footwear industry is obviously unable to escape the financial crisis.

"The development of China's footwear industry has never experienced the current predicament for more than 20 years.

Some small businesses stop production and go bankrupt; most middle enterprises reduce their jobs and reduce their scale to control risks.

If this situation continues to the end of the year, a group of medium-sized enterprises will be closed down.

Wang Ying, the Secretary General of the China commerce and handicraft import and Export Chamber of Commerce, said that nearly 1000 shoe factories and related supporting enterprises in Dongguan, Huizhou and other places were closed or removed by the court.

Since February this year, the Wenzhou Footwear Association has investigated 371 shoe making enterprises, 32 enterprises have not started, 52 have been closed down, 14 have lost debts, accounting for 34.1% of the survey enterprises, and nearly 100 enterprises in Fujian Putian have gone bankrupt.

The national shoe making base was swept away, and Wang Ying believed that China's footwear industry entered a severe winter.

“中國過分依賴美國”

Yesterday, the FerencSchm L, the former director and senior consultant of the United Nations Industrial Development Organization's senior industry development department, provided a data.

He concluded that in the shoe industry, China's biggest competitor is India, not Vietnam.

Vietnam's output has increased rapidly, but it can not compete with China.

But India is different. India exports to the United States, Britain, Germany, France, China, Hongkong, Spain and so on.

"China, on the contrary, relies too much on the United States and other Western markets."

"50% of the shoes made in China will appear in their domestic market."

FerencSchm e l believes that China will eventually depend on domestic sales.

However, he cautioned that the pfer of enterprises to inland areas must take account of other costs, namely the cost of infrastructure and the cost of logistics.

金融危“機(jī)”要靠政府撬動

In their own crises, there are a number of fallen groups.

Is the enterprise avoiding "danger" or seeking "machine"?

Long Guoqiang, deputy director of the Ministry of Foreign Economic Research of the State Council Development Research Center, said that after the global financial turmoil, there are different views. One view is that we should seize the opportunity to speed up the pformation and upgrading of processing trade.

"This view is reasonable.

But personally, the pformation and upgrading of processing trade must first survive and then develop.

Faced with global competition, this opportunity is very rare.

If we lose this market, we will have a high threshold for re-entry.

I think this is an opportunity, but the government needs to help businesses tide over difficulties. "

Deng Zhiguang, vice mayor of Dongguan, made a statement on the spot. The municipal government has clearly identified Houjie as a pilot town for furniture and footwear industry upgrading, and will give more support and guidance.

The Dongguan government will "take all necessary measures to guide and help Dongguan shoe industry to meet challenges."