Wenzhou Shoe Traders Advocate Highly Profitable Online Virtual Shops
AOKANG The annual sales volume of the online mall will be around 4 million yuan, which is equivalent to a year's sales volume of a very good franchised store.
虛擬商城利潤是實體店的3倍
production shoes When you help, cut out 7 millimeters of Lippi, each pair. shoes It can save cost by 0.35 yuan, through standardized operation, each pair. shoes stay shoes The bottom brush can save 5 grams. shoes Glue. In the coming year, the two measures will be AOKANG "Dig out" the production cost of more than 10 million yuan. But for the Wenzhou system shoes For big factories, lean production is far from enough.
Like many other peers, the construction of "online shopping mall" has been mentioned by the chairman Wang Zhentao this year. AOKANG Written into the newly issued "twenty-two military rules". Before 2008, e-commerce and innovative marketing have never been taken seriously by Wenzhou enterprises. "Because of the rising operating costs, plus all kinds of price wars, promotional campaigns, advertising campaigns, China footwear industry The advantages of low cost manufacturing have ceased to exist. " Wang Zhentao thinks that the profit margins of the retail terminal are getting smaller and smaller. In considering every tiny waste, the pformation of marketing mode and channel is imperative.
AOKANG The practice is to enter the mall on a large scale, and this mall refers to the hypermarkets throughout the country, including the network virtual mall. "In August of this year, AOKANG The online shopping mall is officially open. Stakeholders told reporters that the effect is pleasant. "Now the sales of online shopping centers are multiplying every month. It is estimated that the annual sales volume will be around 4 million yuan, which is equivalent to a year's sales of a very good franchised store, but because it can reduce the cost of the channel to the maximum, the profit is at least 3 times more than that of the physical store."
network Power is even highly praised by chain predators with large stores. "At present, the proportion of e-commerce sales in Gome is relatively small, the annual sales scale is between 400 million and 500 million yuan, accounting for only 5%-6% of the total. But we are also studying how to enlarge this platform. He Yangqing, vice president of Gome, said.
Under the situation of financial market turbulence and global economic growth slowed down obviously, network The advantage of selling low cost is precious. This way not only greatly reduces the cost of manpower and material resources in traditional business processes, breaks through the limitation of time and space, makes paction activities more efficient, but also creates more trade opportunities for enterprises because of openness and globality. "E-commerce will undoubtedly become one of the most reliable ways to help enterprises out of their predicament." Jiang Yaoping, Vice Minister of Commerce of China, said.
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