Shoes Enterprises 361 Degrees, Brand Is Right After Olympic Era
The president of Ding Wu and the director of peace and peace.
In November 28th, 361 degree (China) Co., Ltd. held a grand signing ceremony with CCTV-5 at Shangri-La Hotel. From January 1, 2009, all CCTV-5 hosts and reporters will be dressed. 361 degrees Company provided clothing 。
As China's earliest and largest professional sports channel with the exclusive reporting rights of the world's top events in mainland China, CCTV-5 will be 361 degrees Under the disguise of the company, the new image is displayed in front of the world. Mr. Jiang Heping, director of CCTV sports channel and Mr. Ding Wu, President of the 361 degree (China) company, attended the news conference.
Since its launch in 1995, CCTV-5 has been deeply concerned and supported by the majority of TV viewers. After 13 years of unremitting efforts, the sports channel has become the "home of sports" of the one billion audiences in China. It has become the most professional sports channel with the largest number of broadcasting events, the most influential and the most audience. Mr. Jiang Heping, director of CCTV sports channel, talked about 361 degrees In the strategic alliance of the company, he believed that the 361 degree (China) Co., Ltd. is the most representative sporting goods company in China. The professional attributes of the product are beyond doubt. The sports channel also represents the highest level of the industry, and it is full of confidence for the cooperation between the two sides.
As China's leading sporting goods brand, 361 degrees The company has been committed to promoting the development of China's sports industry for many years, and has established "one love" as a new brand proposition. The successful joint CCTV sports channel, 361 degree company said, CCTV-5 as the leader of the domestic TV sports media, its unique, authoritative, professional image and high-end quality has injected the connotation extension and expansion of the sports brand to the cooperative brand, providing the enterprise with the "big stage" of brand communication.
The success of this cooperation marks the beginning of a highly integrated sports marketing model. 361 degrees The company will make full use of CCTV-5's important window of external communication. 361 degrees The image of brand internationalization and product specialization.
Ding Wu, President of the 361 degree (China) company, said that China has become the world's attention sports superpower. Like the athletes who win gold and silver, the vigorous development of China's sports industry has also made a large number of national sports brands grow rapidly, and gradually become the focus of attention in the large sports events.
Shortly after the Olympic flame was extinguished in Beijing, 361 degrees We have already cast our eyes on the broader opportunities in the post Olympic era, "soaring in a strong competition pattern. This is not only due to the strong brand resources accumulated by the 361 degree win in the Olympic business circle, but also provides an excellent platform for Chinese national brands to take off again in the post Olympic era.
From the specific content of the contract, 361 degrees The company will provide clothing, shoes, hats, accessories and equipment for its brand. Studio hosts and program reporters for all the programs and events of CCTV sports channel in 2009.
Some experts said that this time 361 degrees The alliance with CCTV-5 strategy not only fully demonstrates its strong brand comprehensive strength, but also provides a good example for the development of China's sporting goods industry in the post Olympic era. The future Chinese national sports brand will continue to rely on strong communication platform, rely on large-scale sports events, accelerate the process of internationalization with more professional product technology and stronger brand value, and comprehensively surmount the top brand of foreign sports, and establish the status of world sports brand leader.
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