Export Footwear Enterprises Adjust Strategy "Anti Freeze"

The enterprises whose orders have been hit hard at the beginning of the month are hanging up the slogan of "fighting for 30 days, sprint 21 million" in the factory area.

What gives the company so much confidence?

Over the past few days, when visiting a company, reporters found that many brand enterprises consciously realized their advantages and adjusted their strategies, such as "big side" and "high side", so as to enhance their "anti freeze" ability.

We have been preparing for three years, and we are going to take the "big horse drawn cart" road.

Chen Qingwei, general manager of Baofeng shoe industry in Quanzhou, gave the reporter an unexpected answer.

The market is mainly in the United States every year.

People want to buy 40 million pairs.

However, at the beginning of last year, the international department gave feedback: the US market was weakening.

By this year, export orders have shrunk by as much as 1/3.

This month, however, there is a new opportunity.

He said that the "big horse drawn cart" is the "high grafting" of enterprises, and cooperation with some top institutions to open up the domestic market and win the second spring for enterprises.

It is a very good direction to open up the domestic market.

Walking on two legs, walking more steadily and faster.

According to the briefing, Baofeng successfully introduced an international strategic investor last year, not only helping Baofeng to accurately judge.

It brings advanced ideas and unexpected surprises: more than billion yuan of capital injection!

Under the background of continuous tightening of channels, it seems to be commendable.

"Before the foreign orders were too busy to tie up our fist, we could not concentrate on developing the domestic market."

Guo Ping believes that the financial crisis has provided an opportunity to expand the domestic market.

"In cooperation with large enterprises, products should be refined and quality stable, though the profits will not be very high, but the volume is very stable."

Yang Baogui said, especially in the past year, the situation has proved that the real estate tycoons in the long run are worth holding hands.

She said the trip was mainly to visit three top design institutes.

Over the years, Yang Baogui has deeply realized that the products launched in cooperation with the Institute of design can be popular in the market.

At present, cooperations have carried out deep cooperation with design institutes such as Northwest Institute of design and Tongji University.

She believes that the polarization of real estate is an inevitable trend.

China's economy is expected to achieve sound development. In the long run, the demand for high-grade property will only increase. The market's demand for more energy-efficient and environmentally-friendly high-end products is worth looking forward to.

"The added value of new products is high, but marketing is very difficult, so we take the designer route and they dare to use it."

Yang Baogui spoke in a word about the inducement of the grafting Design Institute.

The state has introduced ten measures to expand domestic demand and stabilize the real estate market, bringing tangible benefits to enterprises.

The municipal Party committee and the municipal government actively responded to the situation, worked well, and formulated a series of measures in line with the actual situation of our city in a timely manner, giving enterprises the encouragement and support from the policy as far as possible, strengthening the service guarantee, and turning the challenges into opportunities.

(reporter Qiu Hejun)

From the perspective of industrial competition, there is a homogenization problem in the textile and footwear industry, building ceramics industry and other industries in our city.