Analysis Of The Origin Of Children'S "High Price"
Many consumers are buying. Children's wear It is generally believed that the price of children's clothing is higher and some brands are higher. Children's wear The price is close to adult wear, especially for some famous brand children's clothing abroad. Children's wear The material is actually less than the adult clothing, so why is the price higher?
High licensing fees for brands Children's wear price
With China consumer market and international market With the integration of foreign brands, the foreign brands have entered the domestic market. The Convention on the World Intellectual Property Organization stipulates that foreign brands will enter the Chinese market. intellectual property right It is protected by relevant laws.
Therefore, the overseas brand is authorized by the authorized use of intellectual property rights to authorize the brand to the domestic children's clothing enterprise. The authorized person should pay the corresponding authorization fee in the production of foreign brand children's clothing according to the agreement of the power of attorney, and the brand authorization paid by the enterprise will be pferred to the production cost of the children's clothing. Therefore, the price of foreign brand children's clothing will be raised accordingly. Therefore, brand authorization is an important factor that leads to the high price of children's clothing in China.
童裝的嚴苛面料標準提高產品成本
Because children's clothing is related to children's health, in order to ensure the safety of children's clothing, China has promulgated relevant standards to stipulate the color fastness of children's clothing and the determination of formaldehyde and pH value. Therefore, children's clothing production enterprises require the use of safe and environment-friendly materials in the production process of fabrics, and the cost of these materials is higher, which makes the selling price of fabrics increase correspondingly.
Last, Children's wear Before producing children's clothing, enterprises must send textile fabric samples to the designated testing department of the state to carry out fabric safety testing to ensure that children's clothing is up to standard. While in Children's wear In the production process, to prevent the pollution of printing pigments and other accessories and formaldehyde, after making garments, it is necessary to carry out sampling inspection of garments from large goods, so that the factory children's clothing accords with the national standard.
Therefore, children's clothing Production standards To a certain extent, the cost of children's clothing is increased, and the cost of children's clothing testing is increased. Data show that "Snoopy, Li Ying Fang, ya do, Montagut" and other brands of children's clothing, one year for children's wear safety testing total cost of more than 3 million yuan. The complex process of children's wear increases labor costs.
The production process of children's clothing is more complicated than that of adult clothing, and its production process is longer. Some decoration processes cause the decline of the number of bicycles / platforms and the rise of labor costs due to time consuming and labor unions. Many brands of children's clothing to reflect children's interest, in the production process will be embroidered, applique, printing, embedding, mosaic and other processes as an ornament, which will definitely increase the cost of investment.
Although children's clothing is less expensive than adult clothing, the cost of material saved is simply not up to the cost of increasing production costs. Moreover, children's clothing accessories are more stringent, and the cost is also high. Therefore, the price of children's clothing is higher.
Children's wear Multiple specifications affect sales prices
Children's clothing is wider than adults. For example, the age of a children's clothing brand is 5-12 years old. It is necessary to set up a design for every age group, every color, gender and gender. The more styles of children's clothing, the wider the marketing network, and the number of production will increase exponentially. The larger the production quantity, the higher the probability of inventory risk.
If the season is not over, then it can only be sold through a reduction in price to regenerate capital into production. Therefore, more children's clothing enterprises will consider the price reduction factor when checking the price of children's clothing, which also affects the market price of children's clothing.
童裝季節性優惠促銷提高售價
Children's clothing marketing process is often affected by shopping malls, holidays and promotions and seasonal cut price sales, children's clothing prices will be staged price fluctuations. Therefore, children's clothing enterprises will be higher in the nuclear price. In order to reduce sales and reduce losses during the season. In the season of a season, the children's clothing enterprises get the average profit.
In addition to these five cost factors, children's clothing is also facing increasing annual marketing expenses and personnel costs. This makes the profit margins of children's wear business narrower every year. In order to reduce the price of children's clothing, children's clothing enterprises should strengthen enterprise management, reduce operating costs and expenses, and expand the scale of children's clothing by creating brand culture and launching brand services.
When the scale of children's clothing enterprises and the industrial chain of the industry are formed, the cost of authorization and marketing expenses and personnel costs can be diluted, and the operating cost of children's clothing will be reduced, and its price competitiveness will also be enhanced. At this time, consumers will also get tangible benefits.
Editor: vivi
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