Japan'S Men'S Wear Brand Exports Expanded

For the Japanese apparel industry, the environment in the first two months of 2009 is not optimistic. The global recession, the appreciation of the yen, and the decline in consumer confidence......

　　海外參展男裝企業明顯增加

It is worth noting that many of the Japanese enterprises attending the Italy men's wear Expo are overseas for the first time to participate in the comprehensive Clothing Fair. The number of overseas exhibitors in Japan's men's wear enterprises is increasing year by year.

Cheng he is a tie production company. Recently it launched a new brand "Ane Stylished&Level" brand menswear accessories with East Asian Company, the main leather jewelry company. This is also the first time that Cheng and the company have gone overseas to participate in the exhibition.

Cheng and responsible for the production of neckties, leather jewelry production is responsible for the completion of East Asian Company.

FAT, a brand launched by KYU Tokyo 7 years ago, has become one of the most popular casual men's brands in Japan.

According to the introduction, FAT brand has also received overseas orders many times, but the company will reject it all.

　　用設計和技術克服日元升值

Many of the Japanese men's clothing enterprises participating in the Pitti Immagine Uomo exhibition have received overseas orders.

With the help of NF consulting and ZACCA international, the company chose PittiImmagineUomo for the first time overseas exhibitors, and the products were mostly denim made in Okayama.

ZACCA international has provided the product exhibition hall for Balance. The person in charge said: "new brands can receive so many orders for the first time to participate in Pitti Immagine Uomo.

　　謀求穩定的國際市場地位

In addition to the emerging enterprises, some men's clothing enterprises that carry out export business under the background of low yen exchange rate have achieved good results.

At this Pitti Immagine Uomo exhibition, United Arrows launched Kamoshita United Arrows brand menswear, adding 5 new customers and wholesalers to 25.

Since 1980s, Japanese men's clothing has been increasingly concerned by the European market.

　　商業模式創新成為關鍵

Of course, Japanese men's clothing enterprises still need to make more efforts to develop overseas markets. How to overcome the impact of yen appreciation is an important task before the garment enterprises, because the exchange rate changes not only affect the balance of payments, but also affect the competitiveness of related commodities in overseas markets.

According to Ai Nedko J, the retail prices of major commodities in the European market are around 70 euros, and 2009 new products in autumn and winter also plan to maintain this price level.

Takizawa Shige, director of STYLECRAEATIONS company, the men's clothing manufacturer who has participated in the Pitti Immagine Uomo Exhibition for the 7 time, believes that the appreciation of the Japanese yen is a great test for Japanese men's clothing enterprises and will become the touchstone for Japanese clothing to be based on the international market.

By the end of last year, STYLECRAEATIONS's overseas export business still made profits after deducting the cost of exhibitors, but this year, "because many professional buyers did not come to the exhibition, they used e-mail, telephone and other ways to contact them. The income and expenditure situation is still unknown."

Takizawa pointed out: "the quality of Japanese men's clothing has been recognized by the world, and it is necessary to make bold innovations in business mode in the future."

Editor in chief: Xu Qiyun