Jinhua Women's Wear Encountered "Red Light"
When we enter a large department store, shopping mall and clothing mall, the most important thing is the "figure" of women's clothing. They occupy two layers, three layers or even more of most shopping malls. In the past 10 years, the development of Chinese women's clothing is amazing, and the output and scale have maintained a relatively high growth rate.
However, in the current situation, the development of Jinhua women's clothing is not satisfactory. Although there are many ten enterprises engaged in garment processing and sales in Jinhua, there are few enterprises that really develop branding, and quite a few of them have moved to Shanghai and Hangzhou in the process of development, so as to seek more room for development.
Why can't these women's clothing businesses stay in Jinhua? What bottlenecks exist in the development of Jinhua women's clothing? How do enterprises view these problems? The reporter interviewed Jimmy, chairman of Jinhua Clothing Co., Ltd., Gong Huijin, and listened to the wishes of the company.
Jimmy sail brand clothing was founded in 2006, but Gong Huijin has been engaged in the garment industry in Jinhua for over 10 years. "Just started a small tailor shop, slowly and gradually expand, set up a garment processing factory, take other people's list to do. But I think if women want to be bigger, they must have their own brands.
So in 2006, we registered two clothing labels of Jimmy sail and diamond hall. After 1 years of trial business, it has been successfully settled in Jimmy's one hundred shopping arcade.
In his eyes, although Jinhua women's clothing is developing step by step, the pace of development is far from expected. "If there is no substantial breakthrough in recent years, the women's clothing industry in Jinhua is in danger." This is not an alarmist talk.
More and more enterprises have a sense of crisis. According to his understanding, a considerable number of enterprises are planning to shift their focus to neighboring Hangzhou, Shanghai and other places. He believes that the development of Jinhua women's wear industry has encountered bottlenecks, and if these bottlenecks are not overcome, Jinhua women's clothing is very difficult to make a difference.
Imperfect industrial chain
"The backwardness of Jinhua women's clothing is very important because the industry chain is not perfect." He believes that at present, Jinhua's surface and accessories are simply unable to meet the needs of enterprises. "For garment enterprises, the scale of industrial and commercial cities and accessories market is not large enough, scattered owners can not guarantee mass production.
At present, most of the enterprises' surface and accessories are wholesale from Hangzhou Sijiqing or Shaoxing Keqiao. He said that Jinhua not only lacks a large surface and accessories base, but also lacks the enterprises specializing in the development of women's clothing and accessories.
Talent bottleneck
In his view, the biggest bottleneck in developing women's clothing in Jinhua is the shortage of talents. "There are women's clothing design major in Jinhua, but there is no talent. Many strong and skilled designers believe that Jinhua is a small city with little room for growth, so they do not want to stay long. Now our development department is still in Hangzhou. " He believes that if the problem of talent introduction can not be solved, the development of enterprises will not be guaranteed, let alone in the future how to become bigger and stronger.
Shortage of funds
Under the current economic and financial situation, the rising cost pressures make the enterprises complain incessantly. As a small and medium-sized enterprise, Jinhua women's clothing is facing unprecedented financing difficulties, and the development of many enterprises has been greatly hindered. "We understand that in order to ensure the safety of loans, state-owned commercial banks often choose larger enterprises to make loans, but the growth of SMEs is the most urgent demand for capital."
Land scarcity
"We really need our own factories and our own garment industrial parks." Like most local clothing companies in Jinhua, Jimmy has been leasing factories for a long time, and the narrow space is unable to meet their existing needs. According to the reporter, women's clothing enterprises occupying more than 95% of the factory buildings like this, they want to be bigger and stronger, but have encountered development bottlenecks. "What should we do without our own factory building?
Even if you start a brand in the field, there will be a problem in the process of attracting franchisees -- where is your factory building? Where is your image store? " Hu Yebo, a senior designer of Jinhua clothing industry, believes that owning his own factory to produce independently is very important for a brand.
According to Hu Yebo, clothing production is actually a labor-intensive industry. It does not need a lot of land. It does not need tens of mu or more than 100 mu of such large-scale land, usually in 5~10 acres. Women's wear is exquisite. 。
Recently, people in the industry have urged that women's clothing enterprises in Jinhua should unite and set up the garment industry association of Jinhua and set up a garment production industrial park to form a cluster scale, break through the bottleneck of development, and hope that the government will give support to it.
"If we can set up a garment production Industrial Park and create a strong business atmosphere for women's clothing, on the one hand, it will be easy to break through the bottleneck of talents, and financing to banks will become relatively easy. On the other hand, mutual communication and growth among enterprises will help improve the overall level of women's clothing in Jinhua."
Editor in chief: Xu Qiyun
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