Hualong Textile: Resisting Cold By Changing Strain

Facing the market depression brought by the financial crisis, Shandong Hualong Textile Co., Ltd. decisively made decisions, adjusted the development strategy in a timely manner, and made many measures to resolve the crisis.

Since last year, textile enterprises have encountered rare difficulties due to the financial crisis.

Hualong decisively made decisions to adjust its development strategy and enhance its resilience.

We have further improved the standardized management system and successfully passed the acceptance test of Shandong standardization expert group. Through the acceptance of "AAA level standardization good behavior" enterprises, we obtained the ISO9001 quality management system, ISO14001 environmental management system and OHSAS18001 occupational health and safety management system certification certificate, and were recognized by the international certification Alliance.

By practicing hard work, we have improved the ability of enterprises to resist crises and resist risks.

In response to the adverse effects of the financial crisis and the appreciation of the renminbi, the company quickly adjusted its marketing strategy by changing its contingency.

They actively expand the export business of finished goods, dyed fabrics and garments, and insist on budgetary appreciation factors for each contract when calculating costs, so as to reduce exchange rate appreciation losses.

At the same time, the company adheres to the "import and export", through the import of high quality and inexpensive raw materials, import raw materials processing and re export, to resolve the loss caused by the appreciation of the renminbi.

Intensify domestic market development and strive for domestic market.

In view of the situation that sales of export varieties are blocked, orders are reduced and prices are sluggish, they take various measures to encourage 3 sales companies to actively carry out domestic sales business.

At the same time, they adopt a flexible market strategy, actively open up new channels, develop new customers, continuously increase the proportion of domestic sales, and pform the larger export products into a relatively promising domestic market.

The company has fully developed the domestic key markets such as Jiang, Zhejiang, Fujian, Guangdong and Liaoning, and has developed more than 30 new customers. The proportion of domestic sales has increased from 30% to 70%.

In view of the sluggish market situation of the sesse cloth, they focused on developing articles with loose cloth and high-grade yarn, actively developing new fields such as bedding, etc., and developed a number of high-grade products, such as English side, elastic poplin, high count elastic cotton yarn, strong twist pure cotton yarn, pure polyester spinning spun yarn, and so on, which improved the added value of products.

The company insists on science and technology as the guide and market orientation as a guide for product innovation.

In order to strengthen the support for the superior products, they actively organized the declaration activities of Chinese famous brands, and successfully registered 23, 24 and 25 types of "dragon spinning" characters and designs trademarks at the State Administration for Industry and Commerce Trademark Office, laying the foundation for further enhancing the brand value of the products.