It Is Easy To Mistakenly Recognize That Fish Cannot Be Mixed With Pearls.

The applicant, Meng Chuan refrigerated food Manufactory Limited, applies for registration of "fish eye FISHEYE" trademark on twenty-ninth categories of meat and fish (non live) products, which is easily misled by the Trademark Office for use in meat and other designated commodities.

The main reason for the reexamination of the applicant is that "fish head" is a part that consumers should give up in the process of processing and eating fish (not living), not a commodity, nor is it the main raw material of fish.

When consumers buy and consume meat and other commodities, they will not be mistaken for fish products.

After reexamination by the Trademark Review and Adjudication Board of the State Administration for Industry and commerce, it is considered that the application trademark "fish FISHEYE" is made up of the commonly used words "fish FISH" and "eye EYE". When designated for "fish (non living)" goods, it directly represents the characteristics of the main raw materials of this commodity. The designated use of "meat" and other commodities makes it easy for consumers to misunderstand consumers and do not have the saliency of trademarks.

Accordingly, the reasons for the reexamination of the applicant are not valid.

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