Granny With All Kinds Of Value -- A Record Of Trademark Dispute Of "Grandma" (1)

In November 7, 2000, "grandma" as a trademark of roasted food, after 6 years of hard work, it was finally registered by the Gaoping roasted processing factory in Anqing, Anhui.

Once the trademark registration certificate was arrived, the Gaoping roasted processing factory published a statement in the local media, claiming that it was only the legal user of the "Granny" trademark. It also prohibited the use of the "grandma" trademark on similar products in the same industry.

News came out and immediately caused dozens of stir up in Anqing's dozens of roasted goods factories.

There is an indignant accusation; it is considered that Gaoping is a malicious rush registration, which requires the industrial and commercial organs to cancel their trademark registration and severely punish the "false" ones.

The Gaoping roasted goods processing factory saw a trademark registration certificate in front of a group of angry colleagues. It was powerless and helpless. However, it had to report to the Anqing industry and Commerce Bureau in writing, requesting to investigate infringers in accordance with the law and protect their exclusive right to use registered trademarks.

As a result, a battle around the "grandma" trademark "seize power and protect rights" has been opened and there is an increasing trend.

In Anqing, Yicheng, the capital of Anhui Province, has been known as the economic and cultural center of Southwest Anhui since ancient times. Many foods have long enjoyed a high reputation.

Even in the era of "cutting the tail of capitalism", the small food processing industry, such as fried beans and peanuts, has been stubbornly rooted in every corner of Yicheng.

Because of political reasons, young people are not allowed to show their faces. Grandpa and grandma sell small commodities and can't commit any big laws. Therefore, "Grandma's Peanuts" and "Grandma's fried rice sugar" are the verbal brands that convey information to consumers.

The fame of "grandma" has expanded from Anqing to Southwest Anhui Province, and even some businessmen in Jiangsu, Zhejiang and Guangdong coastal areas have named the "Granny" roasted seeds and nuts.

So, "grandma" from people's oral development to shop signs, the packaging bags do not know from time to time have printed "grandma" words, some also have a smiling grandma image.

It is called "old granny", and each family wants to make a difference between the names of "Ho Chi", "Wang Ji", "Gao Ji" and so on before "old granny".

According to the survey, there are more than 30 roasting shops and sales stalls for the use of the word "grandma" as trademark and font name in Anqing. Many of them claim that the prototype of "grandma" is their grandmother.

After many twists and turns, can Gaoping return to "grandma", can you register the trademark of some famous "grandma" trademark? It is certainly not a person in Gaoping who thinks of this problem.

But when they consulted the industry and Commerce Department, the answer was that, as a common appellation, the granny had no trademark significance and was easily to be infringed without malicious intent, so it was not suitable to apply for registration.

In fact, the experience of Gaoping roasted processing factory proved that the reply of the industrial and commercial organ at that time was insightful.

After he graduated from Gaoping primary school, he worked with his father to cook fried peanuts.

After his father died, Gaoping set up an individual business license and opened a fry.

When all kinds of "Granny" were "jealous" in the Anqing market, Gaoping beat their "grandma" series of roasted seeds to Southeast, northeast, North China and even the capital city.

Good product quality, good business reputation, stable sales channels, and unified "grandma" mark, so that Gaoping roasted goods processing plant market share in a short time quickly increased, the development of enterprises is much faster than peers.

At this time, the Gaoping roasted processing factory started the application of "grandma" trademark registration.